AI in Google Ads: New Features and Greater Control
Posted: Tue Apr 22, 2025 9:16 am
At DMEXCO 2024, one of the most important digital marketing events in Europe, Google unveiled several updates to improve advertising performance with AI in Google Ads, offering more tools, useful insights, and campaign control.
The announced innovations seek to optimize the return on advertising investment and better align results with brands.
Gemini AI Models: Search Campaign Improvements
Gemini models now allow you to create search campaigns in more languages, including German, French, and Spanish. This generative AI makes it easier to create effective gambling data south africa campaigns, increasing the likelihood of getting ads rated "good" or "excellent." Some companies are already using this technology to generate optimized descriptions.
New generative AI tools for creativity
Google is optimizing Performance Max, an advertising solution that uses AI to maximize conversions across multiple channels. It's also introducing Demand Generation campaigns, which personalize ad strategies on YouTube and other non-search platforms, increasing conversions by 14%.
AI-powered image editing is expanding to more campaign types and is now available in six new languages, making it easier to create ad copy and images.
The announced innovations seek to optimize the return on advertising investment and better align results with brands.
Gemini AI Models: Search Campaign Improvements
Gemini models now allow you to create search campaigns in more languages, including German, French, and Spanish. This generative AI makes it easier to create effective gambling data south africa campaigns, increasing the likelihood of getting ads rated "good" or "excellent." Some companies are already using this technology to generate optimized descriptions.
New generative AI tools for creativity
Google is optimizing Performance Max, an advertising solution that uses AI to maximize conversions across multiple channels. It's also introducing Demand Generation campaigns, which personalize ad strategies on YouTube and other non-search platforms, increasing conversions by 14%.
AI-powered image editing is expanding to more campaign types and is now available in six new languages, making it easier to create ad copy and images.