Personalization is the process of producing communication for an individual based on their characteristics and preferences. Producing personalized communication , according to the needs of your audience, can be very effective during the marketing and sales process, as well as in creating bonds with your customer base.
B2B consumers are aware of the number of options available to them when they are close to making a decision, and according to SalesForce’s State of the Consumer report, 72% of them expect companies to communicate in a personalized way, tailored to their needs. This shows why it is more important than ever to maximize the competitiveness of your business .
Customizing your company’s communication to your gambling data middle east target audience will set you apart as a valuable source for your customers by making them identify with your brand. Therefore, your company’s entire B2B marketing strategy should be based around personalized communication.
Programmable ads will become increasingly popular
Programmable ads are already being touted as the future of digital advertising . Google already estimates that 60% of digital ads will be programmatic by the end of 2020. This means that marketers who get ahead of this trend will see significant benefits in the coming year and beyond.
The great advantage of programmable ads is the automation of the bidding process using analytical data, unlike the traditional purchasing process found today in sponsored links. Since the process is based on cold data, the campaign will operate with a lower chance of failure and, consequently, reduced costs. And it is precisely the promise of reducing costs that will foster the rapid growth of programmable ads.
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