When thinking about developing a brand, you must take into account the target audience and the generation to which it belongs and even if it is not that type of user from 18 to 35 years old or better known as millennials , it is key to know how to build a successful message.
The language, the distribution channels, the formats in which the content is presented, everything depends on the behavior of the intended consumer and these are data that you should not ignore if you are thinking about building your brand.
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Millennials: A Powerful Market
Millennials are the targeted list of guyana consumer email consumers thanks to their availability of money, they are inclined to make purchases and have a greater confidence in electronic and mobile commerce, since they grew up with this way of buying and selling.
A study conducted by the Turn agency was able to confirm that entrepreneurs from diverse industries such as entertainment, tourism or technology, among others, invest greater amounts of money in advertising to win over millennials .
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Another aspect that justifies the large investments that are being made to attract the attention of these users is that they are part of a generation that is generating a certain loyalty to brands.
An adult who already owns trusted brands and is not in favour of change is not the same as a young person who is starting to try and explore options. The goal is to gain their loyalty.
# Not all millennials are the same
Although recognizing the different generations refers to the trends and behaviors that characterize them, it is necessary to highlight that within the same group there are various subgroups.
