Service Marketing vs. Product Marketing: What Are the Differences?

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The tertiary sector is very important for the Brazilian economy. It is no coincidence that, in the first quarter of 2018, it was responsible for 72.5% of the Gross Domestic Product (GDP) . To contribute even more to the country, companies in this sector need to have good service marketing.

This statement may sound a little norway mobile database to some people. Are there major differences in marketing actions for companies that sell products and those that offer services? Well, in some ways, yes.

When we talk about a product, we are referring to a tangible good, that is, something that the consumer can touch and learn about the benefits before making a purchase. In the case of services, this is not possible, requiring a different approach.

In this article we explain why marketing for service companies does not follow the same strategies used by retailers. Stay tuned!

Service marketing concept
In management, marketing is a set of actions that involves planning, creating solutions and communication strategies with the aim of finding opportunities in the market, attracting and retaining consumers. This concept is, by nature, also valid for the service sector.

In advertising, retailers can promote the products they sell based on attributes such as colors, sizes, and materials, for example. Obviously, this is not possible in the case of intangible goods.

In service marketing, therefore, the focus should be on explaining to the consumer the value of the solutions offered. More than that: it is necessary to clarify what sets the brand apart from other companies, proving to the market that this is the best choice.

Innovation plays a very important role in all of this. After all, how can we show consumers that our solution is ideal if we follow the same practices as our competitors? More efficient customer service, specialization in a niche, and a good relationship with the target audience on social media are examples of what can be done to add more value.

Let's suppose that a rural producer is looking for companies that can help him sell his products online. He is likely to be more interested in a communications agency for the agricultural sector, which understands his needs and provides good service, than in a generalist company.