Below we will give some advice on how to get to know the tool and solve problems

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Stores the behavior . In order for the tool to obtain the navigation data, we must configure the Sitemap. This is a script that can be run in the user's browser and that will send the information to Personalization. It is basic and vital to be able to execute campaigns and experiences on the web depending on the browser's behavior. To get the most out of it, we must have certain knowledge of Javascript and the Personalization library itself.

Segmentation 18%
Divide and conquer. Once croatia phone number resource you have all the users and all the information stored correctly, the next step is to divide the audience into segments so that we can create and take advantage of campaigns for a certain number of users. We must know how to properly segment people based on their attributes, their behavior, their metadata…

Einstein Capabilities 10%
Einstein always helps . Here we must know how to use Artificial Intelligence to our advantage and know how to predict the next best action , visualize the best experience or optimize content dynamics. We must know what ingredients we need to successfully execute a recipe and thus obtain greater precision in the final result.



Activation 18%
Ready to go . We must know how to deal with all the previous points without rushing. We must give importance to those small details of quality that make a Personalization integration shine.

Tips & Tricks

1 - Use reliable sources
Being an official Salesforce accreditation… Who better to train you than them?

We all know about the number of blogs and forums where we can find information (in many cases very useful), but to obtain official recognition, we must get the information directly from the source, without intermediaries. With the Partner Learning Camp we have an excellent study guide with links, pdf, and more.