Tests, Tests and more Tests

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Nubank used this strategy to grow and quickly became highly sought after. Initially, users could only secure their card if they received an invitation from a member, or else they would have to wait on a waiting list that could last months.

This conveyed the feeling that the product was amazing! It is no coincidence that the waiting list reached over a million users.

The culture of experiments demands the execution czech republic mobile mobile database constant tests. Among the best known are A/B Tests, which basically consist of running two versions of a material (a landing page, an artwork or an email marketing, for example), with only one variable different between them, and checking which of the options generates better results.

To do this, it is essential to define which variable you want to evaluate and which result you want to obtain. For example, you may find that a certain email title generates more openings but fewer conversions.

If your goal is to convert, then this test showed that the title doesn't work for what you want. Remember, Growth Hacking always aims for the goals.

But you don't have to limit yourself to A/B testing. Any type of experiment can be applied to Growth Hacking, but it is essential that the experiments are based on data to support decisions.

You can, for example, run a version of an artwork for a small group of clients, check the results it generates and then make the decision to run it for the entire base or not.