Build the buyer's journey
Posted: Tue Apr 22, 2025 5:02 am
After getting to know the consumer and mapping their needs, it is time to build the purchasing journey to identify how they will use the product and how what was purchased can actually help them.
Once consumers start seeing the results they get denmark mobile database their purchase, they start talking to other people about the product or service. This leads to them making referrals. It is therefore essential that they reach the final stage of the purchasing journey.
This step increases the real chance that they will develop interest in the cross-selling offer and complete the purchase. Offering products before consumers are truly determined to close the deal is not the best option.
4. Offer relevant items
Imagine that a customer, whether in a physical or virtual store, buys a vacuum cleaner. As a cross-selling offer, the company offers a set of pans. These products have nothing to do with each other, causing the strategy to be unmasked as pure opportunism.
Therefore, it is essential to determine that the items offered are relevant and have to do with the customer's needs. Analyze each product offered and align it with what effectively adds value to the purchasing journey.
Don't bet on random offers that don't meet the customer's needs. In addition to appearing opportunistic, the person may end up getting distracted by looking at products that are completely different from their original choices. Or worse: deciding not to buy anything at the time.
5. Use email marketing
Email marketing works wonders in a cross-selling strategy, as it allows you to align offers with related products and send them to customers and leads. You can also set up an automatic message that is sent if the consumer abandons the shopping cart.
This way, the company stays on the radar of this potential customer and even complements the offer with one or more products, with the possibility of discounts and packages. In fact, presenting discount proposals is important to rekindle the interest of that customer.
Once consumers start seeing the results they get denmark mobile database their purchase, they start talking to other people about the product or service. This leads to them making referrals. It is therefore essential that they reach the final stage of the purchasing journey.
This step increases the real chance that they will develop interest in the cross-selling offer and complete the purchase. Offering products before consumers are truly determined to close the deal is not the best option.
4. Offer relevant items
Imagine that a customer, whether in a physical or virtual store, buys a vacuum cleaner. As a cross-selling offer, the company offers a set of pans. These products have nothing to do with each other, causing the strategy to be unmasked as pure opportunism.
Therefore, it is essential to determine that the items offered are relevant and have to do with the customer's needs. Analyze each product offered and align it with what effectively adds value to the purchasing journey.
Don't bet on random offers that don't meet the customer's needs. In addition to appearing opportunistic, the person may end up getting distracted by looking at products that are completely different from their original choices. Or worse: deciding not to buy anything at the time.
5. Use email marketing
Email marketing works wonders in a cross-selling strategy, as it allows you to align offers with related products and send them to customers and leads. You can also set up an automatic message that is sent if the consumer abandons the shopping cart.
This way, the company stays on the radar of this potential customer and even complements the offer with one or more products, with the possibility of discounts and packages. In fact, presenting discount proposals is important to rekindle the interest of that customer.