And what about the market from now on?

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Basically, a growth hacker is someone who constantly tries to find opportunities for improvement through experimentation. Their role is to help companies grow quickly, while investing much less than would be traditionally the case. Often found in startups, their focus is to acquire customers at the lowest possible cost, but in a sustainable way, that is, customers who will stay with the company for a long period of time. After all, having many customers who don't stay with you is a waste of money, since you invested in acquiring them and it takes a while to make a profit from them.

Growth hackers optimize and test various aspects of digital marketing, such as website texts, email marketing, SEO, online media, content colombia mobile database viralization, landing pages, etc. Obviously, all of this is used together with web analytics. Every test serves to validate a questioned point and they are performed on all fronts.

This person has vast skills in many areas and this makes him expensive and rare to find in the market.

Online Media Professional
People who specialize in online media, like growth hackers, work to bring in good clients at the lowest possible cost, but also in the shortest amount of time. The difference is that they can work well with tight and huge budgets. This, in fact, makes many people give up working in the area, as they are afraid of managing large sums of money and not getting results.

The online media ecosystem has only grown, moving from traditional Google and Facebook to programmatic media platforms, price comparison sites, native ads on multiple platforms, retargeting via email marketing, and so on. We are talking about working on many platforms at the same time, with real-time monitoring of results. As with everything that involves investment, the pressure on the return on investment can be stressful.

Metrics professional
Together with the data scientist, the metrics professional analyzes various scenarios and KPIs to find answers to the most diverse marketing questions. Their role is extremely important, as they monitor the results of all marketing efforts such as online media, SEO, call tracking , email marketing, social networks, etc. It is up to them to guide the company on what is happening and which paths to follow to meet goals and achieve objectives.

The volume of data found even in small businesses can be an avalanche of information. The metrics professional is important in all types and sizes of businesses precisely because he or she can direct the company's growth through informed decision-making. He or she is also a technical and strategic professional, working in different sectors and communicating with the board of directors.

Conversion Optimizer
This is another area that requires a high level of technical and practical knowledge. Conversion optimizers can work with apps, email marketing, websites and e-commerce. Their job is obviously to increase the conversion rate, that is, to get more users to send leads or make more purchases.

To do this, conversion optimizers are constantly performing A/B or multivariate tests on the platforms mentioned above. Knowledge in writing, copywriting, web analytics, user experience and sales are essential. Add to this the fact that they have to know their customers, their customers' customers, their former customers and the entire internal team involved in collecting data in depth. After all, they must listen to everyone to understand what can be improved and what their customers really have to offer the market. For them, there is no room for opinions and guesswork; everything is put to the test for validation.

For many years we believe that all these professionals will continue to be in short supply. This is a good opportunity for those who really want to grow. In Brazil, there are few really good courses in all the areas mentioned. To be a professional like these, what will count most is the desire to learn on your own, whether on YouTube, SlideShare, e-books or forums. By hiring one of these professionals, the company itself will start to be questioned by them, since they are people committed to results and who work quickly with a lot of information and a thirst for results.

Furthermore, many companies still do not have the maturity needed to have these professionals on their teams. After all, we still find large companies that barely measure what they currently do and are always following orders that come from above, without anything concrete behind them.