If you've started to familiarize yourself with the basics of inbound marketing, you've no doubt noticed the term buyer persona . It's the initial word in the inbound language, a simple but essential concept.
The definition
Buyer personas are representations of your ideal customers based on real data and educated guesses about demographics, behaviors, motivations, and goals . Buyer personas are created through research, analysis, and observation of your existing customers. This allows you to anticipate your potential customers’ intentions and create the democratic republic of the congo email address right content for them. When you create the right content, you’re closer to attracting ideal visitors, converting them into leads, and then into customers.
If you're wondering what a buyer persona is for, you should know that it's what holds the pieces of inbound marketing together . Developing it will be a fundamental exercise for content creation, product design, lead tracking, sales, and any other activity that is related to customer acquisition and retention.
Buyer personas allow you to customize and define your marketing goals for different segments of your audience . For example, instead of sending the same lead follow-up emails to every contact in your database, you can segment by persona and create a message based on what you know about those different personas.
If you also create negative buyer personas , you will have the additional advantage of being able to segment toxic customers from the rest of your contacts, thus helping you achieve a lower cost per.
