Think about the results you want to achieve
Posted: Mon Apr 21, 2025 10:05 am
As mentioned, content marketing offers numerous benefits to a company when well structured. To do this, it is worth learning more about the results that this strategy can offer:
increase traffic to your website: well-produced switzerland mobile database that satisfies user demand is prioritized in Google 's ranking , which helps increase traffic to your website;
increase engagement with the brand: content that is relevant to the public increases the chance of being shared and engaged with, which enhances the reach of the publication;
generate brand awareness: content production helps a brand become better known, which helps the public consume it when necessary;
educate the market: a well-produced content strategy helps the audience understand what the products and services offered are for and how they can be useful;
Generate and nurture leads: Offering quality content can be used in exchange for storing email and other customer data, which can later lead to conversion into sales.
Define KPIs
Each piece of content produced can have a specific objective. When defining it, it is necessary to think about performance indicators to evaluate the results of the strategies and make the necessary adjustments. Do you see how important these metrics are?
Making mistakes in choosing and measuring content can compromise your strategy. Therefore, keep track of the main content marketing metrics that can be used to analyze your objectives:
traffic: you need to know where your visits come from most and what types of content generate the most views, which is useful for implementing improvements and, if necessary, making adjustments;
Dwell time: the amount of time visitors spend on a web page indicates which content most engages the audience and increases the likelihood of them becoming leads;
unique visitors: the high number of unique visitors to a page shows that it can generate quality content;
returning visitors: this metric informs that the content produced encourages the user to follow new ones and return to the page;
bounce rate: as the name suggests, the bounce rate signals that your content is not appealing enough for some reason and may need to be reformulated;
cost-efficiency: the costs of content marketing actions (such as computers, equipment, time spent on creation, etc.) need to offset the efficiency generated;
click-through rates: content marketing requires that visitors, in addition to following one piece of content, click on the website to see other content, which is why the click-through rate metric is essential;
increase traffic to your website: well-produced switzerland mobile database that satisfies user demand is prioritized in Google 's ranking , which helps increase traffic to your website;
increase engagement with the brand: content that is relevant to the public increases the chance of being shared and engaged with, which enhances the reach of the publication;
generate brand awareness: content production helps a brand become better known, which helps the public consume it when necessary;
educate the market: a well-produced content strategy helps the audience understand what the products and services offered are for and how they can be useful;
Generate and nurture leads: Offering quality content can be used in exchange for storing email and other customer data, which can later lead to conversion into sales.
Define KPIs
Each piece of content produced can have a specific objective. When defining it, it is necessary to think about performance indicators to evaluate the results of the strategies and make the necessary adjustments. Do you see how important these metrics are?
Making mistakes in choosing and measuring content can compromise your strategy. Therefore, keep track of the main content marketing metrics that can be used to analyze your objectives:
traffic: you need to know where your visits come from most and what types of content generate the most views, which is useful for implementing improvements and, if necessary, making adjustments;
Dwell time: the amount of time visitors spend on a web page indicates which content most engages the audience and increases the likelihood of them becoming leads;
unique visitors: the high number of unique visitors to a page shows that it can generate quality content;
returning visitors: this metric informs that the content produced encourages the user to follow new ones and return to the page;
bounce rate: as the name suggests, the bounce rate signals that your content is not appealing enough for some reason and may need to be reformulated;
cost-efficiency: the costs of content marketing actions (such as computers, equipment, time spent on creation, etc.) need to offset the efficiency generated;
click-through rates: content marketing requires that visitors, in addition to following one piece of content, click on the website to see other content, which is why the click-through rate metric is essential;