Best Practices for Email Deliverability

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Of course, you can choose to pay attention to other metrics, too; just make sure they are actually helping you understand how close you are getting to your goals.Finally, result measuring should be done as often as you deem necessary, but let once per month be the minimum. Test and improvewhether it’s because of the constantly evolving trends in the industry, some minor errors in the creation process, or something completely different, your email marketing campaigns will never be perfect.

And that is completely fine! To get as close as you can to perfection, you united kingdom phone number resource need to repeatedly test and improve your campaigns. What should you test exactly? As many campaign elements as possible – design, layout, copy, subject lines, preview text, ctas, sending schedule, target audience segmentation, etc.And what is the best method for the testing? A/b tests!These types of tests will allow you to test different versions of the same email and compare the results in terms of effectiveness which then enables you to make the necessary improvements in future emails and choose the most effective version.



What’s more, running a/b tests will not hurt your budget, as sending emails is relatively inexpensive.Email marketing best practiceswhew! We have covered a lot thus far, but the most important part might be the one we have left – email marketing best practices. Regardless of what type of business you have or how you choose to go about your email marketing, the following best practices should increase your chances of running successful campaigns as they are universal but also tested and proven to work.