5 ways to use social media to get quality links!
Posted: Sat Dec 07, 2024 10:22 am
24 January, 2018 @ 12:05 pmby Rui Sousain 5º P - Promotion , Digital Strategy , Digital Marketing , Social Networks , SEOLeave a comment
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Using personal or professional profiles to generate links can be tricky. Some people think it’s spam or false advertising, especially when you create a profile solely for the purpose of getting links. However, even though there are some less trustworthy people, that doesn’t mean you can’t do it in a genuine way.
You can have real profiles that share information, background, and accomplishments, and india email list use them in a variety of ways for people to find you online.
Having profiles on social media is not only important for online visibility, but also for increasing your network, which can organically generate more links to your content.
Here are some of the best ways to find profiles to help you get quality links!
Outreach with a professional profile for a higher response rate
Connections with real people get more engagement and build more trust than connections made through a company profile. Many users have a habit of ignoring messages and requests from companies on social media because there are so many companies trying to sell products.
Personal connections are very important! It is possible to use networking as a way to share content on an individual basis, but it takes some work to first create a “relationship.”
Some digital marketing companies use an executive’s personal profile to add friends and connections or simply to follow up with existing contacts to help build a relationship. This helps executives get to know others in the same niche, which can lead to a reciprocal relationship of sharing and promoting content.
However, while this may seem like a good way to have a lot of social media, it can have potential drawbacks.
If the executive is not fully aware of the conversation, whether online or over the phone, it can give the impression that they are not trustworthy. If the team is helping to improve social media, everyone involved should be aware of the process.
Forum profiles can be used to build relationships with highly educated people
Most people are on the basic social networks like LinkedIn and Facebook . But there are many niche networks and forums that are used daily by those who are deeply involved in a particular industry. Try to find these online communities and get involved. You’ll find that many of the discussions and questions are taken in depth, which are great opportunities to build trust and get others looking for your content.
Some sites you should join are Reddit , which has thousands of “subreddits” or discussion forums focused on a specific topic, and Github , a portfolio repository and online community for programmers and developers.
Since these are very technical forums, it’s not worth jumping in and starting spam discussions with your links. First, try to integrate yourself into the community by answering questions, getting involved, completing your profile and staying active, before you start sharing content. And when you do share your content, make sure it’s actually useful to other users.
Otherwise, you may be discredited in the eyes of the community.
Use LinkedIn to share content with the right people
Where possible, ask executives to get involved in online activity or create a sharing schedule to regularly share content on their personal social media profiles. LinkedIn is the perfect platform for this as executives can have their own profiles and share content as needed.
As an executive has more credibility with people, link suggestions are much more likely to be taken seriously by other users, unlike what would happen if it were a company profile!
The executive’s role is to “attest” to the content, that is, to make it reliable!
When possible, ask the executive for their insight or comment on an article. Users like to hear opinions from influential people and this little personal touch can help increase interest from the public.
Reach influencers’ personal profiles
LinkedIn is great for building personal credibility and sharing content, but you can also use Twitter , forums and Facebook to spread the word and attract others interested in your content.
On Twitter and Instagram, it is common practice to follow people in the same niche market. Taking the “first step” to build a relationship can help you get started organically.
Once you’ve followed someone, send them a tweet mentioning something they’ve done recently, like a podcast they were on or an article they wrote. This can show that you admire their work, and people are more likely to be interested in someone they know and appreciate what they do!
Building genuine relationships with influencers in your niche can be a rewarding way to increase your online visibility but also to learn from some of the best minds in the business.
As these influencers start to trust you, you can ask them to share your links or help you promote your projects.
Promote your content with Facebook ads to drive traffic, shares and links
With the right targeting and even for as little as €5 you can get your content in front of the right people on Facebook . When your targeting is expensive and concise, the advertising spend is better and the user interest is generally higher.
Try to target specific interests or industries, and make sure your content title and description are shared in a way that is useful to your target audience. As your ad gains more visibility, you will see a trend in natural links as users tend to share your content on their own social networks.
This helps you grow organically, making your advertising budget stretch further.
Conclusion on how to use social networks
Getting shares and links to your content using online profiles and personal outreach is certainly not the quickest way to build links, but it is one of the most genuine and often has a huge impact in the long run.
As your network grows, you’ll find that people are more likely to share your content because it’s trustworthy. By focusing on building your online profiles, staying active, sharing interesting and relevant information, and promoting the work of others, you’ll see a huge return!
Share this article
Using personal or professional profiles to generate links can be tricky. Some people think it’s spam or false advertising, especially when you create a profile solely for the purpose of getting links. However, even though there are some less trustworthy people, that doesn’t mean you can’t do it in a genuine way.
You can have real profiles that share information, background, and accomplishments, and india email list use them in a variety of ways for people to find you online.
Having profiles on social media is not only important for online visibility, but also for increasing your network, which can organically generate more links to your content.
Here are some of the best ways to find profiles to help you get quality links!
Outreach with a professional profile for a higher response rate
Connections with real people get more engagement and build more trust than connections made through a company profile. Many users have a habit of ignoring messages and requests from companies on social media because there are so many companies trying to sell products.
Personal connections are very important! It is possible to use networking as a way to share content on an individual basis, but it takes some work to first create a “relationship.”
Some digital marketing companies use an executive’s personal profile to add friends and connections or simply to follow up with existing contacts to help build a relationship. This helps executives get to know others in the same niche, which can lead to a reciprocal relationship of sharing and promoting content.
However, while this may seem like a good way to have a lot of social media, it can have potential drawbacks.
If the executive is not fully aware of the conversation, whether online or over the phone, it can give the impression that they are not trustworthy. If the team is helping to improve social media, everyone involved should be aware of the process.
Forum profiles can be used to build relationships with highly educated people
Most people are on the basic social networks like LinkedIn and Facebook . But there are many niche networks and forums that are used daily by those who are deeply involved in a particular industry. Try to find these online communities and get involved. You’ll find that many of the discussions and questions are taken in depth, which are great opportunities to build trust and get others looking for your content.
Some sites you should join are Reddit , which has thousands of “subreddits” or discussion forums focused on a specific topic, and Github , a portfolio repository and online community for programmers and developers.
Since these are very technical forums, it’s not worth jumping in and starting spam discussions with your links. First, try to integrate yourself into the community by answering questions, getting involved, completing your profile and staying active, before you start sharing content. And when you do share your content, make sure it’s actually useful to other users.
Otherwise, you may be discredited in the eyes of the community.
Use LinkedIn to share content with the right people
Where possible, ask executives to get involved in online activity or create a sharing schedule to regularly share content on their personal social media profiles. LinkedIn is the perfect platform for this as executives can have their own profiles and share content as needed.
As an executive has more credibility with people, link suggestions are much more likely to be taken seriously by other users, unlike what would happen if it were a company profile!
The executive’s role is to “attest” to the content, that is, to make it reliable!
When possible, ask the executive for their insight or comment on an article. Users like to hear opinions from influential people and this little personal touch can help increase interest from the public.
Reach influencers’ personal profiles
LinkedIn is great for building personal credibility and sharing content, but you can also use Twitter , forums and Facebook to spread the word and attract others interested in your content.
On Twitter and Instagram, it is common practice to follow people in the same niche market. Taking the “first step” to build a relationship can help you get started organically.
Once you’ve followed someone, send them a tweet mentioning something they’ve done recently, like a podcast they were on or an article they wrote. This can show that you admire their work, and people are more likely to be interested in someone they know and appreciate what they do!
Building genuine relationships with influencers in your niche can be a rewarding way to increase your online visibility but also to learn from some of the best minds in the business.
As these influencers start to trust you, you can ask them to share your links or help you promote your projects.
Promote your content with Facebook ads to drive traffic, shares and links
With the right targeting and even for as little as €5 you can get your content in front of the right people on Facebook . When your targeting is expensive and concise, the advertising spend is better and the user interest is generally higher.
Try to target specific interests or industries, and make sure your content title and description are shared in a way that is useful to your target audience. As your ad gains more visibility, you will see a trend in natural links as users tend to share your content on their own social networks.
This helps you grow organically, making your advertising budget stretch further.
Conclusion on how to use social networks
Getting shares and links to your content using online profiles and personal outreach is certainly not the quickest way to build links, but it is one of the most genuine and often has a huge impact in the long run.
As your network grows, you’ll find that people are more likely to share your content because it’s trustworthy. By focusing on building your online profiles, staying active, sharing interesting and relevant information, and promoting the work of others, you’ll see a huge return!