But facing a blank sheet of paper with the aim of creating relevant content is not an easy task if you do not have a strategy . To help you, we give you the keys that you must take into account to create content in inbound marketing.
Before you start writing, take some time to get organized. The first step is to decide what the purpose of the content you want to write is : writing a text for your blog is not the same as writing a more developed content offer to your prospects.
It is also important to choose the list of democratic republic of the congo consumer email format that you are going to give to the content, depending on the tastes or interests of your buyer persona.
Finally, you need to choose a topic to write about, and at this point it’s crucial to know your buyer persona and their buyer journey . You should write about one topic or another depending on whether you want to provide educational content to help your prospects educate themselves on general aspects or the root of a problem ( Exploration stage ), on the solution to that problem ( Consideration stage ), or on content and resources that help them learn more and choose the best provider to implement that solution ( Decision stage ).
Some professionals (whatever their activity ) like to cover their work, the techniques they apply or their studies under a halo of mysticism surrounded by technical words and indecipherable acronyms. We like exactly the opposite: to make everything as understandable as possible for everyone .
That's why we don't want complex diagrams and convoluted explanations to be necessary to explain what inbound marketing is . It is a set of non-intrusive online techniques based on the generation of valuable content for users. That is, providing relevant information to website visitors to guide them through the purchasing process .
