When it comes to creating or optimizing a website, design is often the top priority for many. Layout, colors, and typography are usually more important than user-friendliness. However, this so-called usability is crucial to a website's success. It ensures that visitors find what they're looking for – and thus feel comfortable on the website. In short: usability errors can have far-reaching consequences for a website's success. We would therefore like to highlight the ten most common mistakes that can occur during the website development process – if this process isn't managed by us.
Mistake 1: Starting with yourself
Most people have a pretty clear idea of what their website should look like. The problem is: cayman islands phone number data what you like yourself doesn't necessarily appeal to the masses. Therefore, with a project as large as launching a website, it's always a good idea to talk to designers and developers, get inspiration from them, and discover the latest trends.
Because: The bait has to appeal to the fish, not the angler. A saying that can easily be applied to web design. Therefore, it's best not to dictate every single pixel or how the navigation should look to your service providers. Express your wishes clearly and precisely – but leave the professionals enough room to implement them. Designers and developers have a good sense of how a website should be structured so that it reaches the mainstream on the one hand, but is also unique to your service on the other. The results of this approach can be measured quite well and precisely: in clicks, website visits, and dwell time.
Mistake 2: Adapting content to the design
Content and design are inextricably linked. But no matter how beautiful the design, your website visitors always come for the content. Therefore, it's an absolute no-go to first develop a design that then has to subordinate the content to it. The result: blocks of text that are cut off or shortened without consideration for the content.
Another mistake: a design that doesn't support the content but distracts from it, thus shifting the visitor's focus. For this reason, we at ReachX develop web designs that don't take themselves too seriously and thus optimally guide visitors through a website's content.
Mistake 3: Off-putting walls of text
Text is by far the most important type of content and therefore significantly influences search engine rankings. However, this doesn't necessarily mean that more text is better. While longer texts are, on average, more helpful and informative than shorter ones, long walls of text can also be off-putting. The goal in content development should therefore always be to create texts that are as informative and readable as possible.
When ReachX's copywriters work on content, filler words and long-winded phrases are taboo. Our goal is to craft a text that quickly and concisely conveys all relevant information, is highly relevant to search engines, and is also enjoyable to read. Speaking of enjoyment: This can also be enhanced by formatting the text. Meaningful paragraphs and subheadings transform a textual wasteland into a relaxed, airy article. Highlighting, lists, and tables guide the reader's eye, gradually guiding them through the content.
- Board index
- All times are UTC
- Delete cookies
- Contact us