Keep them happy by providing them with exclusive offers or loyalty programs.Cart abandoners: subscribers who have forgotten something in their cart and need a gentle reminder.Preferences: segment your audience based on whether they prefer sales notifications only or blog posts too.Lead magnet: depending on the lead magnet your subscribers opted-in for, send them relevant emails.Open rate: send an exclusive offer to reward your most loyal subscribers with a converting subject line.By now, it’s evident that segmenting your list will give you an advantage over competitors who don’t.
You’ll be sending targeted emails instead of impersonal email blasts. Not to mention that this will make your life easier if you want to leverage automation, as we’ll see further in this guide.Step united kingdom phone number library Create your first email campaignnow that you got the knowledge, it’s time to create a successful email marketing campaign without breaking a sweat.I’ll show you:how to choose the right campaign typewhat you need to design your email, and lastly,how to send it to your audiencechoose the right campaign typethere are various types of email campaigns that you can send to your subscribers.
The type you’ll choose depends on the overall goal you have.Moosend, for example, offers four main types of email campaigns: regular, a/b testing, repeatable, and rss.If you want to promote a new product, it would be wise to go for a regular campaign you can easily create.For bloggers, setting up an rss campaign would help you promote your blog posts and boost your content marketing efforts through email.As for a/b test campaigns, they allow you to send two different variations of the same email to different segments of your email list and see which one worked best.
Top 10 Email Marketing Platforms Compared
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