What To Avoid When Combining Strategies

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6. Analytics and Tracking: Because Numbers Matter, People
Let’s face it: if you’re flying blind, you might waste months on strategies that do squat. Analytics ensures you see whether you’re climbing the ranks or spinning your wheels.


6.1 Google Analytics 4 (GA4)
This is Google’s new(ish) standard. It’s event-based (rather than fast food email list session-based), making it a bit different from the previous version. Key metrics:

• Organic Traffic: How many visitors come from unpaid search?
• Bounce Rate or Engagement Rate: Do they stick around or bail immediately?
• Conversions: Are they buying, filling out forms or doing what you want them to do?