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• Conversions track the number of completed purchases to evaluate the direct impact of your retargeting efforts.
• Click-Through Rate (CTR) measures the percentage of people who clicked on your retargeting ads, indicating the ad’s appeal and relevance.
• Return on Ad Spend (ROAS) is the metric that compares electrical contractors email list the revenue generated from ads to the amount spent on those ads, assessing the profitability of your campaign.
• Cost Per Acquisition (CPA) refers to the cost of acquiring a new customer through your retargeting ads.
• Engagement Metrics include time spent on site, page views and bounce rate — metrics that indicate how well your ads are re-engaging users and encouraging further interaction with your site.
• Click-Through Rate (CTR) measures the percentage of people who clicked on your retargeting ads, indicating the ad’s appeal and relevance.
• Return on Ad Spend (ROAS) is the metric that compares electrical contractors email list the revenue generated from ads to the amount spent on those ads, assessing the profitability of your campaign.
• Cost Per Acquisition (CPA) refers to the cost of acquiring a new customer through your retargeting ads.
• Engagement Metrics include time spent on site, page views and bounce rate — metrics that indicate how well your ads are re-engaging users and encouraging further interaction with your site.