Consent mode v2 obligation – what is changing in technology and law
Posted: Sat Dec 07, 2024 10:10 am
Data is of key importance in the context of the development of the DOOH industry and its integration with other channels and marketing activities. That is why we are systematically developing in this area. In addition to the RADAR tool available from us, Drive2Store reports or behavioral data obtained from the Justtag platform, we have also established cooperation with Gemius. As part of it, on the basis of data from the Mediapanel study, i.e. single-source and cross-media measurement, Gemius will collect information on the reach potential of advertising on Clear Channel Poland media. The aim of the cooperation is also to develop a model that will allow for the presentation of outdoor advertising data in the Mediapanel study in the future.
The Mediapanel study is the only iran phone number library single-source media measurement in Poland that presents results for the Internet, television and radio. Thanks to this cooperation, we will provide our partners with even more data. Including outdoor advertising in the Mediapanel study will provide marketers with valuable information - necessary for developing an omnichannel strategy.
Advertisers who have not implemented the new consent mode required by Google by March 6, 2024 have lost the ability to collect data for remarketing. What exactly has changed and what does it mean? What awaits marketers in the near future? How to smoothly implement the consent mode (consent mode v2)? We talk about changes in technology and law, as well as the related challenges waiting for brands and marketers, with Witold Wrodarczyk, CEO and founder of Adequate Interactive Boutique, and Agnieszka Grzesiek-Kasperczyk, legal counsel and co-owner of the MyLo law firm.
The Mediapanel study is the only iran phone number library single-source media measurement in Poland that presents results for the Internet, television and radio. Thanks to this cooperation, we will provide our partners with even more data. Including outdoor advertising in the Mediapanel study will provide marketers with valuable information - necessary for developing an omnichannel strategy.
Advertisers who have not implemented the new consent mode required by Google by March 6, 2024 have lost the ability to collect data for remarketing. What exactly has changed and what does it mean? What awaits marketers in the near future? How to smoothly implement the consent mode (consent mode v2)? We talk about changes in technology and law, as well as the related challenges waiting for brands and marketers, with Witold Wrodarczyk, CEO and founder of Adequate Interactive Boutique, and Agnieszka Grzesiek-Kasperczyk, legal counsel and co-owner of the MyLo law firm.