In addition to leveraging internal data, the creative analysis of external data sets also offers enormous potential for successful data PR. By skillfully combining and interpreting publicly available data, unique insights can be gained that are equally interesting to media and target audiences.
The BLACKROLL® campaign: With AI-supported analysis on the BILD homepage
An outstanding example of this approach is our campaign for BLACKROLL® , a leading provider of recovery and fascia training products. The challenge was to increase brand awareness while building relevant backlinks.
Instead of relying on internal data, we developed an innovative approach: We used AI technology to analyze the attractiveness of Bundesliga players. Using facial recognition software and scientifically based attractiveness criteria, we created a ranking of the Bundesliga's most attractive professional footballers.
The results were impressive: The study made it to the homepage of BILD newspaper – one of panama phone number data Germany's most widely read media outlets. Furthermore, the campaign was picked up by numerous other media outlets, leading to increased brand awareness and valuable backlinks for BLACKROLL® .
The success of this campaign demonstrates that the creative combination of external data with current topics and innovative analytical techniques offers enormous potential for viral distribution. By combining sports topics with the aspect of attractiveness, a topic was created that was interesting to both sports enthusiasts and a broader audience.
Tips for successful analysis of external data
Identify current trends: Look for topics that are currently being discussed in the media and are relevant to your target audience.
Creatively connect data: Combine different data sets in unexpected ways to gain new insights.
Use innovative analysis techniques: Use modern technologies such as AI, machine learning or image recognition software to analyze data in new ways.
Integrate emotional components: Topics such as attractiveness, success or well-being arouse emotional interest and increase the likelihood that your study will be shared.
Prepare your results in a way that is easy to understand and interesting for your target group and relevant media.
Distribute strategically: Identify the right media for your story and develop a tailored outreach strategy.
Whether using your own data sources or external data sets, the key to success lies in the creative interpretation and strategic processing of the insights. With this approach, companies of all sizes can achieve remarkable data PR success and sustainably increase their digital visibility.
- Board index
- All times are UTC
- Delete cookies
- Contact us