There is no doubt that the Covid-19 crisis has produced a profound transformation in various aspects of life. Perhaps it is correct to say that it has produced a profound tremor in the foundations of the social, political and economic system . While some changes are already evident, others will become apparent as time goes by.
One of them is, of course, the transformation of consumer habits. During the crisis, they have been completely disrupted. Now it remains to be seen whether, once things return to normal, consumption will pick up again or, on the contrary, whether the consumer journey after the coronavirus will never be the same again.
TABLE OF CONTENTS
If routines change, purchasing patterns change
Will this be a temporary change of direction?
The consumer journey list of mongolia consumer email after coronavirus
Mobile remains the main channel of investigation
The rise of online shopping
Adapting strategy to the consumer journey after coronavirus
1.- Focus on care and connection
2.- «Mobile first» mentality
3.- Bet on social marketing
4.- Adapt your digital marketing strategies to the new reality
If routines change, purchasing patterns change
Most purchased products during the coronavirus
After the state of emergency was declared and the confinement of the majority of the population came into effect, it was clear that consumption would suffer a strong shock. Does this mean that users have stopped consuming? In fact, no. Simply the purchasing patterns and the type of products purchased have changed.
According to early data from various reports, people have even spent 142% more on food . This is partly due to the standstill of all sectors: if people cannot go to work, it is normal for food consumption at home to increase.
Similarly, leisure and catering are the sectors most affected by the coronavirus. Obviously, people are not spending in these sectors. However, there has been an exponential increase in the sale of sporting goods, which is estimated to increase by 200%.
Ultimately, confinement has altered users' expectations and motivations for consumption. And this, in various ways, will also affect the perception that customers have of brands .
