Learn 6 tips on how to sell on LinkedIn
Posted: Sat Dec 07, 2024 10:02 am
There's no doubt that LinkedIn is the world's largest professional and business social network, but how is your sales team taking advantage of it? This platform offers excellent resources for sales reps, so it's essential to know how to sell on LinkedIn, and that's what we're going to talk about in this article.
Daniel Moraes
Mar 4, 22 | 8 min read
how to sell on linkedin
Reading time: 6 minutes
Are you on LinkedIn? This is a very relevant question to ask when analyzing your sales .
No, perhaps it would be better to try another question, since the network has more than 810 million users worldwide.
You are probably on this platform; the real question is:
Is LinkedIn part of your marketing and sales strategy?
As the concept of social selling gains tunisia email list momentum, it is impossible not to think about how to use the resources of this business and professional social network for sellers in the relentless mission to achieve their goals.
If you're not yet using this channel as you should, it's imperative that you know what you're missing. In this article, we'll teach you why and how to sell on LinkedIn successfully ; which will improve not only the prospecting process, but also the sales ratio.
Why LinkedIn may be the sales tool you need most
Discover the true purpose of LinkedIn as a sales tool
6 clear steps to prospect clients with LinkedIn
Why LinkedIn may be the sales tool you need most
When we think of sales tools, we can list a multitude of resources, paid or free, that are excellent for various tasks in the sales process.
With that in mind, you may be wondering:
Why should I know how to sell on LinkedIn in my sales process when I already have so many other quality tools?
It’s not just about features, but an atmosphere created to foster business of all kinds, especially B2B. The following reasons show why this platform is best to help sellers.
Massive, global user base
As we said at the beginning, it is impossible to ignore a user base of hundreds of millions of people, in more than 200 countries and territories .
This makes it highly likely that at least some of your target audience is online, ready to start a conversation and learn more about the solutions we sell.
On second thought, especially if you work in the B2B market, it makes a lot of sense to use LinkedIn as a sales channel and rely on its prospecting resources, rather than being on the network just for networking.
Objective of the network
Another thing that makes a difference is knowing that the goal of all professionals present on LinkedIn is to improve their professional life.
This means that your potential customer online is very likely to want to solve the problem your product addresses.
Plus, the collaborative and business-enhancing environment helps others make introductions and recommend qualified leads to you.
Unlike other channels, which don't have the same commitment and common goal, everyone on this platform expects to do business, one way or another, and this should be used to the benefit of your sales team, so we must train them on how to sell on LinkedIn.
Daniel Moraes
Mar 4, 22 | 8 min read
how to sell on linkedin
Reading time: 6 minutes
Are you on LinkedIn? This is a very relevant question to ask when analyzing your sales .
No, perhaps it would be better to try another question, since the network has more than 810 million users worldwide.
You are probably on this platform; the real question is:
Is LinkedIn part of your marketing and sales strategy?
As the concept of social selling gains tunisia email list momentum, it is impossible not to think about how to use the resources of this business and professional social network for sellers in the relentless mission to achieve their goals.
If you're not yet using this channel as you should, it's imperative that you know what you're missing. In this article, we'll teach you why and how to sell on LinkedIn successfully ; which will improve not only the prospecting process, but also the sales ratio.
Why LinkedIn may be the sales tool you need most
Discover the true purpose of LinkedIn as a sales tool
6 clear steps to prospect clients with LinkedIn
Why LinkedIn may be the sales tool you need most
When we think of sales tools, we can list a multitude of resources, paid or free, that are excellent for various tasks in the sales process.
With that in mind, you may be wondering:
Why should I know how to sell on LinkedIn in my sales process when I already have so many other quality tools?
It’s not just about features, but an atmosphere created to foster business of all kinds, especially B2B. The following reasons show why this platform is best to help sellers.
Massive, global user base
As we said at the beginning, it is impossible to ignore a user base of hundreds of millions of people, in more than 200 countries and territories .
This makes it highly likely that at least some of your target audience is online, ready to start a conversation and learn more about the solutions we sell.
On second thought, especially if you work in the B2B market, it makes a lot of sense to use LinkedIn as a sales channel and rely on its prospecting resources, rather than being on the network just for networking.
Objective of the network
Another thing that makes a difference is knowing that the goal of all professionals present on LinkedIn is to improve their professional life.
This means that your potential customer online is very likely to want to solve the problem your product addresses.
Plus, the collaborative and business-enhancing environment helps others make introductions and recommend qualified leads to you.
Unlike other channels, which don't have the same commitment and common goal, everyone on this platform expects to do business, one way or another, and this should be used to the benefit of your sales team, so we must train them on how to sell on LinkedIn.