Email is a constant part of people's daily lives. For brands, it literally represents the gateway to the digital home of Internet users. In fact, it is estimated that by 2021 the number of email users will be around 4.1 billion people. Wouldn't it be wonderful to be able to capitalize on those numbers in sales?
Checking their inbox is almost the first thing Internet users do when they wake up. And according to various studies, they do this several times a day.
Therefore, personalizing email marketing campaigns will allow you to leave a mark on the digital heart of your potential clients. Also, if you already have their data, it is because they themselves mongolia email list have allowed you access to that space. Take advantage of it, but don't abuse it.
TABLE OF CONTENTS
Why personalize email marketing campaigns
Keys to preparing email marketing campaigns with personality
1.- Create a campaign to excite, not to impress
2.- Develop a tone of voice that identifies you
3.- Put yourself in the situation
4.- A little gift is always appreciated
5.- Create clear subject lines
6.- Use an identifiable name
7.- What is not named, does not exist
8.- The design attracts, the text enchants
9.- Recommends based on previous elections
10.- Segment and you will reign
Why personalize email marketing campaigns
Lucia Candyrock
Personalization, in the context of email marketing, is the act of targeting an email campaign to a specific subscriber, leveraging the data and information you have about them .
Personalization could be using their name, the last product they purchased, where they live, how many times they log into your app, or a host of other data.
With the drop in investments in social media campaigns and Google ADS during the pandemic, and assuming that you are starting to invest in brand engagement on the internet, you will realize how email marketing frees you from large financial investments.
Thanks to email marketing, you can generate huge gains in engagement and data about your customers . Elements that are almost vital for creating content and obtaining greater visibility on the Internet.
Just like you, millions of companies are enjoying the benefits of email marketing every day by filling up users' inboxes. This results in dozens of emails being deleted without being read. Today you will learn how to personalize email marketing campaigns so that this doesn't happen to you, and your efforts aren't wasted.
