IAB Colombia now offers the entire IM online training program in the country
Posted: Sat Dec 07, 2024 10:00 am
The Colombian headquarters of the international association Interactive Advertising Bureau (IAB) has opted for the International Marketing Business School to train future Colombian digital professionals and thus promote online advertising in the country.
iab Colombia, which brings together around 170 companies, has as its main thailand consumer mobile number list objective to promote the continued growth of the digital media market in the country and to encourage advertisers to use this medium to carry out their campaigns. To achieve this goal, it has signed a historic agreement with International Marketing , which will join the cause by training the best professionals so that they are capable of achieving great results through the expert use of digital tools.
Through online training programs ranging from Masters and Postgraduate degrees in Communication Strategies, E-commerce, Social Networks, Branding, Search Engine Marketing, Mobile Marketing or Email Marketing, to technical specialization courses (Google Analytics, Usability, Social Ads, etc.), you can obtain the double degree and certification in Digital Marketing in Colombia .
Following a lengthy negotiation led by the executive director of iab Colombia , Olga Britto, and the head of the international division of IM, Emanuele Pisu, both parties have decided to collaborate to meet the expected high demand for professionals in the digital sector , given the growth that the sector has been experiencing in recent times. In just one year, during the period 2015-2016, it grew by 20% , according to the annual report on online advertising investment.
Olga Britto, Executive Director of iab Colombia
The Colombian IAB already had short courses in its training offer, but after the alliance with International Marketing, its offer gains both in quality and quantity, by offering face-to-face courses on its virtual campus that cover all the specialties of digital marketing . Both parties hope that this will translate into great digital professionals who are capable of leading the digitalization of companies , in terms of communication.
The Interactive Advertising Bureau (IAB), which currently brings together marketing and advertising professionals, content publishers, advertisers, investors, advertising agencies such as Havas Media and DDB, media centres, ad networks and market research companies, will now count on Internacional de Marketing among its allies to offer the most comprehensive training in digital marketing to all its members and followers.
iab Colombia, which brings together around 170 companies, has as its main thailand consumer mobile number list objective to promote the continued growth of the digital media market in the country and to encourage advertisers to use this medium to carry out their campaigns. To achieve this goal, it has signed a historic agreement with International Marketing , which will join the cause by training the best professionals so that they are capable of achieving great results through the expert use of digital tools.
Through online training programs ranging from Masters and Postgraduate degrees in Communication Strategies, E-commerce, Social Networks, Branding, Search Engine Marketing, Mobile Marketing or Email Marketing, to technical specialization courses (Google Analytics, Usability, Social Ads, etc.), you can obtain the double degree and certification in Digital Marketing in Colombia .
Following a lengthy negotiation led by the executive director of iab Colombia , Olga Britto, and the head of the international division of IM, Emanuele Pisu, both parties have decided to collaborate to meet the expected high demand for professionals in the digital sector , given the growth that the sector has been experiencing in recent times. In just one year, during the period 2015-2016, it grew by 20% , according to the annual report on online advertising investment.
Olga Britto, Executive Director of iab Colombia
The Colombian IAB already had short courses in its training offer, but after the alliance with International Marketing, its offer gains both in quality and quantity, by offering face-to-face courses on its virtual campus that cover all the specialties of digital marketing . Both parties hope that this will translate into great digital professionals who are capable of leading the digitalization of companies , in terms of communication.
The Interactive Advertising Bureau (IAB), which currently brings together marketing and advertising professionals, content publishers, advertisers, investors, advertising agencies such as Havas Media and DDB, media centres, ad networks and market research companies, will now count on Internacional de Marketing among its allies to offer the most comprehensive training in digital marketing to all its members and followers.