How often to post on Google My Business
Posted: Thu Apr 17, 2025 10:45 am
Google My Business posts probably aren't the first thing that comes to mind when you think of social media for your business . Yet, this platform can be very effective for optimizing your local SEO and boosting customer engagement.
Previously, Google My Business posts expired after seven days. But in 2021, Google changed this feature: you can now see the last ten posts. Google adds that posts are archived after six months , unless otherwise specified.
Google My Business posts should be timely. Typically, your audience is looking for things to do, see, or eat right now. Posts should focus on your current offers or events.
The ideal posting frequency depends on the type of post, but generally, it's mexico phone number data recommended to post at least once a week. You can also spread your posts out over different days and times depending on your target audience's peak activity.
Current offers, photos of your business, or announcements of new products generally perform well on this platform.
publication on Google My Business of a restaurant in Paris offering brunch
Key Google My Business stats to keep in mind:
Google is the most visited website in the world , with over 80 billion total visits.
Businesses with a complete Google My Business profile have a 2.7x higher reputation score .
Customers are 70% more likely to visit your business and 50% more likely to purchase if your business has a Google My Business profile.
49% of businesses on Google My Business receive more than 1,000 views per month in the Search section.
Learn how to get more customers with Google My Business and how to write great Google My Business posts .
Bonus: Download our free customizable social media content calendar template to easily plan and schedule all your content in advance.
How to know the best frequency for posting on social media
Finding the best social media posting frequency is a matter of trial and error. What works for some brands may not work for others.
Teams will be able to post more frequently than individual entrepreneurs. Additionally, business-specific characteristics, such as audience size, community loyalty, geographic location, and content type, can significantly affect the performance of your posts.
Brayden Cohen explains, “To see what works best for you, try different posts at different times and in different quantities. See what delivers the best results for your content and your account. Keep testing, learning, and adapting.”
Always remember: content quality trumps frequency. Publishing more content can pay off to some extent, but the more relevant and useful your content is to your audience, the better your social media accounts will perform.
Previously, Google My Business posts expired after seven days. But in 2021, Google changed this feature: you can now see the last ten posts. Google adds that posts are archived after six months , unless otherwise specified.
Google My Business posts should be timely. Typically, your audience is looking for things to do, see, or eat right now. Posts should focus on your current offers or events.
The ideal posting frequency depends on the type of post, but generally, it's mexico phone number data recommended to post at least once a week. You can also spread your posts out over different days and times depending on your target audience's peak activity.
Current offers, photos of your business, or announcements of new products generally perform well on this platform.
publication on Google My Business of a restaurant in Paris offering brunch
Key Google My Business stats to keep in mind:
Google is the most visited website in the world , with over 80 billion total visits.
Businesses with a complete Google My Business profile have a 2.7x higher reputation score .
Customers are 70% more likely to visit your business and 50% more likely to purchase if your business has a Google My Business profile.
49% of businesses on Google My Business receive more than 1,000 views per month in the Search section.
Learn how to get more customers with Google My Business and how to write great Google My Business posts .
Bonus: Download our free customizable social media content calendar template to easily plan and schedule all your content in advance.
How to know the best frequency for posting on social media
Finding the best social media posting frequency is a matter of trial and error. What works for some brands may not work for others.
Teams will be able to post more frequently than individual entrepreneurs. Additionally, business-specific characteristics, such as audience size, community loyalty, geographic location, and content type, can significantly affect the performance of your posts.
Brayden Cohen explains, “To see what works best for you, try different posts at different times and in different quantities. See what delivers the best results for your content and your account. Keep testing, learning, and adapting.”
Always remember: content quality trumps frequency. Publishing more content can pay off to some extent, but the more relevant and useful your content is to your audience, the better your social media accounts will perform.