Has the development of AI influenced the process of auditing marketing activities?
Although machine learning has cyprus phone number library been present in our market for a long time, if only because of the development of automatic purchasing, when it comes to AI, we are only at the beginning of the possibilities. For now, it is still a tool that executes our commands and often makes mistakes, but the size of these networks is constantly growing.
If this pace is maintained, these algorithms will surpass us intellectually in every respect. However, at the moment AI is used for content personalization, data analysis, process automation and other marketing activities. This allows for increasing the effectiveness of campaigns, saving time and resources.
In the case of auditing, algorithms are used that speed up the process, but they are not de facto artificial intelligence . AI can be useful in identifying patterns and anomalies, which is particularly useful in assessing the effectiveness of advertising campaigns and cost optimization, which is not found in the presentation of auditors.
