In issues 58 and 60 of “Marketer+” I explained the most important consequences for marketers and companies operating on the Internet of the entry into force of the EU regulations Digital Markets Act and Digital Service Act. In this issue I will deal with another aspect of the DSA – the ban on the use of so-called deceptive interfaces (dark patterns).
Are auditors still necessary croatia phone number library to capture the dynamics of the digital world and avoid the pitfalls? Or is it better to trust those who plan and buy campaigns on an ongoing basis? On May 22, during the IAB 2024 Forum, Anna Gruszka, Chief Growth Officer of AdQuery and Chair of the QUALID Program Board, will show you the perspective of agencies, consultants and marketers on the occasion of 25 years of digital.
Performance Marketing
How has the work of auditors changed over the past 25 years?
In this context, we are talking about media auditors, not public trust entities, to which the Acts on auditors, audit firms and public supervision apply. It is worth noting that media auditors in Poland come from traditional media and for them the key change was the formation of the digital industry and its subsequent growth.
Listen to "Marketer+" Podcast
Understanding the specifics of digital media comes from experience. The basis for the change was the need to acquire digital competences – whether through personal development or hiring experts.
25 years ago, media auditors had to manually analyze data from various sources. Today, access to automated tools and integrated digital systems allows them to analyze data faster and more precisely.
