The monetary benefits of digital accessibility
Posted: Sun Apr 06, 2025 8:56 am
38% of surveyed participants report higher sales/conversion rates since implementing digital accessibility features. This is partly because websites and online stores lose fewer customers who, due to a disability or advanced age, cannot navigate the website and do not complete their intended purchase. Accessible websites not only facilitate the purchasing process for these users, but also make it easier for all users to navigate the site and experience a more positive customer and shopping experience. Furthermore, accessible websites are easier for search engines to crawl and index. This leads to better rankings in search results and thus to more organic traffic and, in turn, higher sales.
At first glance, investments in accessibility seem substantial. However, 28% of study participants stated that implementing digital accessibility has helped them save significant costs. For example, they can avoid legal disputes b2b email list that can arise from inaccessible websites. Accessible websites also reduce the number of customer support requests because all users can more easily find the information they need.
A trip to sustainable websites
The topic of sustainable websites is gaining importance as more and more people value environmentally conscious behavior and companies seek to improve their image through sustainable practices. Fundamentally, website sustainability is about creating websites that are considerate to both humans and the planet. The primary goal is to reduce the website's energy consumption and resource footprint. However, implementing accessibility can also be considered a broader measure for future-oriented and sustainable websites.
How companies measure their success
There are four key metrics used by companies to measure the success of their digital accessibility efforts.
Metric 1: Customer feedback
Regular surveys, both directly on the website and via email and social media, can provide valuable insights into the user experience. Companies can specifically ask about accessibility perceptions, specific difficulties, and suggestions for improvement. Over half of the companies (56%) that have implemented accessibility features on their website measure their success through customer feedback.
Survey tools enable companies to quickly and cost-effectively gather feedback from customers and employees. By analyzing the results, companies can specifically improve their products, services, and processes, thus increasing customer satisfaction.
At first glance, investments in accessibility seem substantial. However, 28% of study participants stated that implementing digital accessibility has helped them save significant costs. For example, they can avoid legal disputes b2b email list that can arise from inaccessible websites. Accessible websites also reduce the number of customer support requests because all users can more easily find the information they need.
A trip to sustainable websites
The topic of sustainable websites is gaining importance as more and more people value environmentally conscious behavior and companies seek to improve their image through sustainable practices. Fundamentally, website sustainability is about creating websites that are considerate to both humans and the planet. The primary goal is to reduce the website's energy consumption and resource footprint. However, implementing accessibility can also be considered a broader measure for future-oriented and sustainable websites.
How companies measure their success
There are four key metrics used by companies to measure the success of their digital accessibility efforts.
Metric 1: Customer feedback
Regular surveys, both directly on the website and via email and social media, can provide valuable insights into the user experience. Companies can specifically ask about accessibility perceptions, specific difficulties, and suggestions for improvement. Over half of the companies (56%) that have implemented accessibility features on their website measure their success through customer feedback.
Survey tools enable companies to quickly and cost-effectively gather feedback from customers and employees. By analyzing the results, companies can specifically improve their products, services, and processes, thus increasing customer satisfaction.