Why throw away your budget on “traditional advertising” when today Google allows you to reach exactly the right target of people who are truly interested in your company’s products and services at a lower cost?
Let's see how this is possible through Display Campaigns on the Google Search Network.
Index:
How B2B purchasing behaviors have changed (with the advent of digital)
How can you surgically target your B2B marketing ads?
Our approach to managing display ads
Start your display advertising campaign now
While most SEM and SEO campaigns focus on getting more visitors to your website from their search results, display advertising uses a different logic.
PREMISE: Most of the time spent on the Internet by a typical user is not on the SERP (search engine results page) of Google, but is within hundreds of websites where he reads news, gets information, afghanistan phone number library is entertained, learns recipes and more…
Display ads, published through the Google Display Network, are very useful for increasing awareness and authority of the Company BRAND and for directing more visitors targeted with your business to your site as they browse the Web.
How Google Display Network Advertising Works (Video)
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You’ve probably seen display ads on major news sites, weather sites, and even on smaller blogs you follow.
Display campaign example (for our company)
Display Remarketing Example
Let's now look at how your business can use display ads to drive traffic from potential customers to your website.
How can you surgically target your B2B marketing ads?
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As we have already seen, the Google Display Network allows us to SHOW THE RIGHT MESSAGE TO THE RIGHT PERSON in various ways (which can be combined in a surgical manner):
BASED ON KEYWORDS AND TOPICS: Using what we call “Contextual Targeting” it is possible to show your visual ads on third-party sites that deal with topics very close to our product or service.
ON SPECIFIC PAGES OR WEBSITES: In this case we use “Positioning Targeting” which allows us to decide on which sites, apps or videos to show our ads.
