Your loyalty program data will also help you to segment
Posted: Sun Apr 06, 2025 8:47 am
your loyal, at-risk, and churned customers. By unlocking insights about your customer segments, you can deliver more personalized experiences and communications for each segment.
For your loyal customers, offer exclusive rewards or benefits to show how much you value them. For instance, Lively provides early access to sales and new product releases to their loyal customers. This approach has helped them increase customer lifetime value by 39%.
For your at-risk customers, send available rewards or points expiry emails to re-engage with them and urge them to return to your site. For example, oVertone sends available reward emails to their customers frequently. Thanks telegram data to their dynamic approach, within a month they saw a 20% increase in member spend.
For your churned customers, surprise and delight them by offering them points on their birthday or by creating a promotional campaign. Keep in mind that your churned customers might need a little bit more encouragement than your at-risk customers. Therefore, surprise is the key element in this approach.
Key takeaways
As you can see, your future success depends on your existing customers. Through analyzing your customer data more effectively, you can easily increase your customer spend, repeat purchase rates, AOV, and referrals which will directly boost your revenue.
To grow your business further and secure long-term sustainability, you need to frequently revisit those formulas, and see where you can make improvements to keep your current customers.
Whether you already have a loyalty program or you’re looking for cost-effective ways to drive revenue, you can visit the LoyaltyLion Academy to become the go-to expert in ecommerce loyalty.
For your loyal customers, offer exclusive rewards or benefits to show how much you value them. For instance, Lively provides early access to sales and new product releases to their loyal customers. This approach has helped them increase customer lifetime value by 39%.
For your at-risk customers, send available rewards or points expiry emails to re-engage with them and urge them to return to your site. For example, oVertone sends available reward emails to their customers frequently. Thanks telegram data to their dynamic approach, within a month they saw a 20% increase in member spend.
For your churned customers, surprise and delight them by offering them points on their birthday or by creating a promotional campaign. Keep in mind that your churned customers might need a little bit more encouragement than your at-risk customers. Therefore, surprise is the key element in this approach.
Key takeaways
As you can see, your future success depends on your existing customers. Through analyzing your customer data more effectively, you can easily increase your customer spend, repeat purchase rates, AOV, and referrals which will directly boost your revenue.
To grow your business further and secure long-term sustainability, you need to frequently revisit those formulas, and see where you can make improvements to keep your current customers.
Whether you already have a loyalty program or you’re looking for cost-effective ways to drive revenue, you can visit the LoyaltyLion Academy to become the go-to expert in ecommerce loyalty.