Average order value ex: big spenders vs. bargain hunters
Posted: Sun Apr 06, 2025 8:36 am
As you collect more information about your customers, maximize your investment by segmenting your email list, targeting the appropriate subscribers with the most relevant content. Here are a few ways you may choose to segment your email list:
Product interests (ex: men’s vs. women’s clothing, hot sauces vs. salad dressings, or baby vs. toddler toys)
Level of engagement (ex: repeat customers vs. serial window shoppers)
Geography (ex: local to your brand’s home special lead base vs. in another country)
4. Email helps build what no amount of money can buy – a happy customer experience
Word of mouth is a powerful motivator for people making purchasing decisions, and you can use email as an opportunity to spread the word. Start by wowing your customers. They sing your praises, and voila! Their friends buy and you have grown your customer base.
One way you can achieve this is by incentivizing your customers to participate in a referral program. Have them refer a friend (aka another potential customer!) to get $15 off their next order, like this one from Hungryroot:
Product interests (ex: men’s vs. women’s clothing, hot sauces vs. salad dressings, or baby vs. toddler toys)
Level of engagement (ex: repeat customers vs. serial window shoppers)
Geography (ex: local to your brand’s home special lead base vs. in another country)
4. Email helps build what no amount of money can buy – a happy customer experience
Word of mouth is a powerful motivator for people making purchasing decisions, and you can use email as an opportunity to spread the word. Start by wowing your customers. They sing your praises, and voila! Their friends buy and you have grown your customer base.
One way you can achieve this is by incentivizing your customers to participate in a referral program. Have them refer a friend (aka another potential customer!) to get $15 off their next order, like this one from Hungryroot: