This new subject line is essential! It’ll differentiate your new email from your original and is crucial to helping your campaign stand out to your customers. Don’t be afraid to get creative but remember there are a few golden rules with email subject lines! Let’s cover the basics, just to be sure:
Keep it simple. No more than 10 words and 60 characters (remember, emoji’s use multiple character spaces so keep them to a minimum) is a pretty standard industry recommendation.
Avoid special characters and limit your punctuation. Adding too much phone number list punctuation can make your emails look like spam. Refer to tip one.
Use emojis sparingly. We touched on this but it’s actually really important. Depending on the operating system your customers use, they could see your emoji’s differently and this could have a real effect on the success of your campaign. Emojis should support your message, but not replace words or feature too heavily.
Keep it relevant. Your subject line should indicate why you’re getting in contact and what the customer can expect from your email.
Be creative. Help your campaigns to stand out with subject lines that are too good to miss! ‘Exclusive Online Sale – Today Only’ is much more informative than, for example, ‘Sale Now On’ and really invites your recipients to open your email and make a purchase before they miss out.
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