Inbound marketing can help your potential customers with content that fits their needs. The importance of having an effective blog will help you both get closer to your consumer and improve your SEO positioning , which will be the door through which new customers will enter.
6. Buyers are increasingly informed
Consumer purchasing habits have evolved rapidly and this trend looks set to continue in the coming years. Sales and marketing teams must move in parallel with this evolution, so they can only be effective if they have the right technologies, training and processes. A study by Demand Gen Report indicates that 47% of buyers look at between three and five items before deciding to contact a brand's sales department .
Social media plays an important role in changing consumer behavior, and there is an increasing number of cross-behavior behaviors between leisure and business. Social media is not just for fun. In recent years, Facebook use at a professional level has increased significantly (74%) and more and more brands are looking for business beyond LinkedIn. Any social network is good if the context is right. The key to finding consumers and gaining impact is for marketers to delve into the world of social media and take advantage of its many benefits.
According to a study by Social Media Examiner , 90% of marketing professionals have indicated that their social media efforts have helped generate greater impact for their businesses. Not only do you need to have a presence on the social platforms where potential customers are, but you need to understand social media well to get the most out of these tools that help us gain visibility and get to know our buyer personas better .
The outbound strategy, worst rated
According to the State of czech republic email address Inbound 2017 study , 68% of professionals working in companies that use inbound consider their marketing strategy to be effective , while 52% of those using an outbound strategy consider their strategy to be ineffective. In other words, professionals working in marketing and sales departments believe that advertising and push-pull marketing are not effective.
Based on your organization's approach to marketing, do you think your organization's marketing strategy is effective?
8 Statistics That Will Convince You That Inbound Marketing Works
Fuente: State of Inbound 2017 (HubSpot)
Convinced? The data provided reflects a change in consumer behavior and marketing professionals must know how to read it. With an inbound marketing strategy, you can save effort, time and costs, and have all aspects under control to optimize all online actions : email marketing, blogs, social networks, landing pages, etc.