How to do content marketing for companies
Posted: Sat Apr 05, 2025 11:41 am
You may have heard about content production for companies, but if you still don't know what it means, that's okay, we'll help you!
Content production or content marketing means, in short, creating relevant content for your customer in order to inform, educate or even create a relationship with the goal of increasing sales.
Is content production for companies worth it?
If this is your question, we'll answer it for you!
In a digital and globalized world where everything is easily found on the internet, if your company is not in the digital environment or does not create a relationship with your target audience, then you are probably losing customers.
Content marketing is not only worthwhile, but it is also essential for your company to have visibility, build relationships with the public, and increase the chances of sales.
Content in practice
It’s not clear how this could be possible for your company? Let’s be practical.
Imagine that you have a company that telegram data manufactures screws. You can start your content marketing with a blog and at some point produce a blog post, for example, about tips for hanging a hammock.
This way, you’re not selling your product directly, but you’re creating a relationship with your customer and when they need you, they’ll certainly remember you.
Get your free digital analysis
Concrete example of content production for companies
Want a real-life example? You've probably heard about Michelin tires , right?
Well, back then, cars weren't that common in France. And in 1900, the French tire manufacturer created a hotel and restaurant guide to encourage people to travel and thus change their tires.
Did you see how it's possible to make your target audience remember your brand, in addition to guaranteeing new sales opportunities through good content marketing ?
But getting back to what matters most, content can be made available in several formats and to help you understand better, we've made a list of the most popular ones. Check it out:
Content production for companies - TWO Digital
Content production for companies
1) Social Networks for companies
Whether for personal or professional purposes, this is the most well-known format in the digital world. Among the most well-known social networks are Facebook , WhatsApp , YouTube and Instagram .
But first of all, it is important to understand which type of media is ideal for your company.
Each social network has a purpose and, consequently, requires specific content and language.
For effective organization, it is necessary to create strategies for the chosen network and define a plan according to the posts and days of the week.
2) Blog content production
A blog is a format that requires frequent updates and can be used for institutional communication or to attract potential customers who are looking for a topic that is directly or indirectly related to your company.
In the second case, the blog serves to create authority on a given topic, in addition to being a means of educating your audience in order to encourage them to buy your product.
A blog can cover a variety of topics. Subjects such as cinema, gastronomy, sports and the professional world are examples that you have probably already found on the internet.
But before you go out there and create several posts on your blog, you need to consider your ideal customer and define what type of content will attract them.
3) E-book Creation
An e-book is an electronic book that can be made available on the internet for download by people who are interested in the subject being discussed.
This type of content allows you to generate forms for people to leave some information, such as their full name, email, company they work for and job title. In exchange, they receive the content you make available. This action of exchanging personal information for quality content is called conversion
Content production or content marketing means, in short, creating relevant content for your customer in order to inform, educate or even create a relationship with the goal of increasing sales.
Is content production for companies worth it?
If this is your question, we'll answer it for you!
In a digital and globalized world where everything is easily found on the internet, if your company is not in the digital environment or does not create a relationship with your target audience, then you are probably losing customers.
Content marketing is not only worthwhile, but it is also essential for your company to have visibility, build relationships with the public, and increase the chances of sales.
Content in practice
It’s not clear how this could be possible for your company? Let’s be practical.
Imagine that you have a company that telegram data manufactures screws. You can start your content marketing with a blog and at some point produce a blog post, for example, about tips for hanging a hammock.
This way, you’re not selling your product directly, but you’re creating a relationship with your customer and when they need you, they’ll certainly remember you.
Get your free digital analysis
Concrete example of content production for companies
Want a real-life example? You've probably heard about Michelin tires , right?
Well, back then, cars weren't that common in France. And in 1900, the French tire manufacturer created a hotel and restaurant guide to encourage people to travel and thus change their tires.
Did you see how it's possible to make your target audience remember your brand, in addition to guaranteeing new sales opportunities through good content marketing ?
But getting back to what matters most, content can be made available in several formats and to help you understand better, we've made a list of the most popular ones. Check it out:
Content production for companies - TWO Digital
Content production for companies
1) Social Networks for companies
Whether for personal or professional purposes, this is the most well-known format in the digital world. Among the most well-known social networks are Facebook , WhatsApp , YouTube and Instagram .
But first of all, it is important to understand which type of media is ideal for your company.
Each social network has a purpose and, consequently, requires specific content and language.
For effective organization, it is necessary to create strategies for the chosen network and define a plan according to the posts and days of the week.
2) Blog content production
A blog is a format that requires frequent updates and can be used for institutional communication or to attract potential customers who are looking for a topic that is directly or indirectly related to your company.
In the second case, the blog serves to create authority on a given topic, in addition to being a means of educating your audience in order to encourage them to buy your product.
A blog can cover a variety of topics. Subjects such as cinema, gastronomy, sports and the professional world are examples that you have probably already found on the internet.
But before you go out there and create several posts on your blog, you need to consider your ideal customer and define what type of content will attract them.
3) E-book Creation
An e-book is an electronic book that can be made available on the internet for download by people who are interested in the subject being discussed.
This type of content allows you to generate forms for people to leave some information, such as their full name, email, company they work for and job title. In exchange, they receive the content you make available. This action of exchanging personal information for quality content is called conversion