What is short video and how do they work in your marketing strategy?
Posted: Sat Dec 07, 2024 9:46 am
Sometimes, not much is more, don't you think? Well, if you want to make sure of it, you should read this content where we explain what short videos are, a new marketing alternative that is revolutionizing the networks. Enjoy reading!
Luis Herrera
Mar 15, 22 | 7 min read
sales management
Reading time: 6 minutes
It is no secret that video marketing and social media have caused a huge change in the way we consume information. Previously, the longer the content, the better it was perceived by consumers. This changed thanks to short video!
Short-form video is how many people, especially list of trinidad and tobago consumer email younger consumers, seek out entertainment and stay informed. But what started as an emerging trend has now become a permanent fixture in how people interact with the world.
In 2020, short-form video platform TikTok quickly became one of the biggest players in the social media space, with its US users alone growing to over 91 million months into the pandemic.
Many other giant social media platforms have followed suit to accommodate the demand for interactive short videos by adding their own Tik Tok-like features.
Learn about each platform's short-form video capabilities and tips for using this trend to grow your brand.
What are "short videos"?
The "official" definition of short-form video is up for debate, but it generally refers to a video that is between 10 and 60 seconds long.
Short videos became popular largely thanks to social media platforms like Tik Tok, Instagram Stories, and Snapchat.
This strategy has been taken advantage of by companies that have wanted to do good marketing on social networks due to two particularly important points:
Users share videos twice as fast as any other form of content;
84 % of people were convinced to buy a product or service after watching an interactive video of the brand;
71% of Gen Z spends around 3 hours a day just watching online videos.
And I could go on!
So, what is the value of short videos? We will discuss this below.
Why have they become so relevant in recent years?
Short video goes beyond, pushing the boundaries of traditional media and giving people a quick and easy way to consume information. The format lends itself to a more creative form of communication that aims to excite and inspire people.
Campaigns like the ones we have seen in the form of challenges, such as the “TikTok challenge” also generate a sense of community, where people try new things together, share ideas and participate in global trends and competitions.
Part of the great appeal of these types of short-form videos is that they are immersive and create the feeling of a one-on-one connection.
When executed well, branding efforts on short-form video platforms provide a new medium to reach audiences in ways that were not previously possible.
There is a world of possibilities in how brands can participate to become part of the place where the trends and conversations that shape today's culture take place.
Wait! Before continuing, I suggest you write down these contents to read once you finish reading this:
Learn to differentiate digital advertising from digital marketing!
Do you want to improve your users' experience? If so, apply content personalization!
Everything is global, even marketing. Discover the 5 key factors of international marketing!
3 platforms that are trending in short video marketing
Without a doubt, this new format is here to stay, and the platforms that are mostly exponentially increasing its growth in the market are, mainly:
1. Tik Tok
Tik Tok is the leading platform in the current short-form video movement with a total of 689 million monthly active users globally; its videos are most commonly associated with trending music and dance challenges.
Luis Herrera
Mar 15, 22 | 7 min read
sales management
Reading time: 6 minutes
It is no secret that video marketing and social media have caused a huge change in the way we consume information. Previously, the longer the content, the better it was perceived by consumers. This changed thanks to short video!
Short-form video is how many people, especially list of trinidad and tobago consumer email younger consumers, seek out entertainment and stay informed. But what started as an emerging trend has now become a permanent fixture in how people interact with the world.
In 2020, short-form video platform TikTok quickly became one of the biggest players in the social media space, with its US users alone growing to over 91 million months into the pandemic.
Many other giant social media platforms have followed suit to accommodate the demand for interactive short videos by adding their own Tik Tok-like features.
Learn about each platform's short-form video capabilities and tips for using this trend to grow your brand.
What are "short videos"?
The "official" definition of short-form video is up for debate, but it generally refers to a video that is between 10 and 60 seconds long.
Short videos became popular largely thanks to social media platforms like Tik Tok, Instagram Stories, and Snapchat.
This strategy has been taken advantage of by companies that have wanted to do good marketing on social networks due to two particularly important points:
Users share videos twice as fast as any other form of content;
84 % of people were convinced to buy a product or service after watching an interactive video of the brand;
71% of Gen Z spends around 3 hours a day just watching online videos.
And I could go on!
So, what is the value of short videos? We will discuss this below.
Why have they become so relevant in recent years?
Short video goes beyond, pushing the boundaries of traditional media and giving people a quick and easy way to consume information. The format lends itself to a more creative form of communication that aims to excite and inspire people.
Campaigns like the ones we have seen in the form of challenges, such as the “TikTok challenge” also generate a sense of community, where people try new things together, share ideas and participate in global trends and competitions.
Part of the great appeal of these types of short-form videos is that they are immersive and create the feeling of a one-on-one connection.
When executed well, branding efforts on short-form video platforms provide a new medium to reach audiences in ways that were not previously possible.
There is a world of possibilities in how brands can participate to become part of the place where the trends and conversations that shape today's culture take place.
Wait! Before continuing, I suggest you write down these contents to read once you finish reading this:
Learn to differentiate digital advertising from digital marketing!
Do you want to improve your users' experience? If so, apply content personalization!
Everything is global, even marketing. Discover the 5 key factors of international marketing!
3 platforms that are trending in short video marketing
Without a doubt, this new format is here to stay, and the platforms that are mostly exponentially increasing its growth in the market are, mainly:
1. Tik Tok
Tik Tok is the leading platform in the current short-form video movement with a total of 689 million monthly active users globally; its videos are most commonly associated with trending music and dance challenges.