Often, when creating a design, people forget the importance of the font. And choosing a font for landing pages is a more important task than you think. However, there are several factors that are related to it and it is essential that you know them, since they influence the recipient:
TABLE OF CONTENTS
Font size
Types of typography for newsletters
1.- Times New Roman
2.- Georgia
3.- Arial
4.- Courier
5.- Verdana
6.- Tahoma
7.- Comic Sans
Font size
Newsletter typography: font size
Font size plays a key role in the email platform, as it can be a simple line spacing. It is recommended to change it to 1.4 or 1.5 instead of 1.0. In the case of using a dark background, you can increase it to 1.7. The purpose of this is to make it easier for people to digest the text.
But don't overdo it either - using line spacing of 2.0 or monaco email list more can make your newsletter look disorganized. It also distorts visual continuity, making it difficult for subscribers to keep up with what they're reading.
Types of typography for newsletters
Even though newsletter typography is limited to the default fonts, you don't have to worry, because there are several options. If you don't know which ones, take a look at the following information to find out which fonts you can use:
1.- Times New Roman
Newsletter with Times New Roman font
This is one of the most widely used serif fonts in the world and it seems that it is an option that never goes out of fashion. Times New Roman letters are characterized by having small "wings" in the corners. Because it is so widely used, it produces a kind of familiarity in people who read it.
It is a good option if you want to keep a simple style, but with an elegant touch . Everything will depend on your taste and whether this font fits the look of your brand.
2.- Georgia
Apparently, Times New Roman has a very strong competitor. It is Georgia, a typeface that has become popular among marketing experts. According to Typedia , this font is “elegant and fluid” due to its italics. This in turn makes it a typeface with high readability and character.
It is compared to the previous one due to its similarity. However, this model has a larger and more rounded appearance. This must be why it is pleasing to the recipient's eyes.