Google is rolling out
Posted: Sat Apr 05, 2025 5:05 am
its Local Campaigns to more advertisers and will add new features to help advertisers be more visible at the exact moment visitors are searching online, even if they don't have store visit measurement enabled. The new additions will include new inventory on Google Maps, allowing you to promote your locations when Google Maps users are planning or navigating their route, as well as search suggestions in Maps.
For auto retailers, this is an opportunity to influence car buyers at a critical moment in their buying journey. If a car shopper is searching for a dealership in their area on the go, this typically indicates strong purchase intent and is a great opportunity for you to promote your best deals. Google reports that Self Employed Database early adopters of the new Enhanced Local Campaigns see an average of 5x higher return on ad spend across their business locations.To get started with Google Local Campaigns, you need to select the dealership locations you want to promote.
This is easily done by connecting your Google My Business account to your Google Ads account. To create a Google Local campaign, simply log in to your Google Ads account, click on Campaigns to create a new campaign, and select Local Store Visits & Promotions. On the next screen, you'll be prompted to connect to Google My Business to define store locations or use affiliate placements. Visit this Google blog post for more detailed instructions on how to get started with Google Local Campaigns.
For auto retailers, this is an opportunity to influence car buyers at a critical moment in their buying journey. If a car shopper is searching for a dealership in their area on the go, this typically indicates strong purchase intent and is a great opportunity for you to promote your best deals. Google reports that Self Employed Database early adopters of the new Enhanced Local Campaigns see an average of 5x higher return on ad spend across their business locations.To get started with Google Local Campaigns, you need to select the dealership locations you want to promote.
This is easily done by connecting your Google My Business account to your Google Ads account. To create a Google Local campaign, simply log in to your Google Ads account, click on Campaigns to create a new campaign, and select Local Store Visits & Promotions. On the next screen, you'll be prompted to connect to Google My Business to define store locations or use affiliate placements. Visit this Google blog post for more detailed instructions on how to get started with Google Local Campaigns.