Businesses can send RCS messages in bulk cayman islands whatsapp number data 5 million through RCS Business Messaging (RBM). The advanced features offered by RBM help significantly improve customer engagement and satisfaction.
Apple announces RCS support with iOS 18: Read the full story.
History of RCS and evolution in recent years
RCS Enterprise Messaging was first formed in 2007. It emerged as an initiative by the telecommunications industry to offer a more advanced and richer alternative to traditional SMS messaging services .
The GSMA (GSM Association), which represents mobile operators worldwide, promoted the development of RCS to improve the messaging experience on mobile devices. The goal was to provide users with a more functional messaging platform , similar to instant messaging applications, but integrated directly into operators' standard messaging services.
RCS is at a crucial point in Spain , with many companies considering adopting RBM in the coming months, especially to send more engaging RCS Marketing campaigns that allow for greater interaction with users. Although it is currently only supported on Android devices, Apple’s announcement to support RCS on iOS devices in 2024 could accelerate its takeoff.
According to a study by Juniper Research, the market is expected to experience significant growth following Apple's announcement . Worth $1.3 billion in 2023, it is forecast to grow to $8 billion by 2025. In addition, iPhone support will increase active users by 900 million over the next two years, reaching 2.1 billion users worldwide.
What is massive RCS
Like SMS, bulk RCS offers businesses the ability to send automated messages to thousands of users simultaneously. These messages, in addition to being complemented with rich content such as images, emojis, carousels, CTAs and reply buttons, allow the user to reply back.
For many years now, mass SMS has proven to be one of the most effective means. Much of this is thanks to the fact that it is presented as a native function of the mobile phone, something that RCS seeks to replicate.
RCS Features
RCS messaging allows businesses to send rich text messages with multimedia files, making for a more dynamic and engaging conversation with their customers. In addition to text, RCS messaging includes the following:
Branding: Company name and logo
Multimedia Files: Images, videos and GIFS
Advanced Metrics: Message Reading
Quick Replies: Suggested response buttons that speed up the conversation
Verified Account: Verified issuer information
Interactive: Images, videos, QR, gifs, Share location
Suggested Actions: Links, CTA, add to calendar
RCS Business Messaging offers a richer user experience and has the ability to deliver engaging visual content. Adoption is driven by the versatile nature of the platform, which allows brands to personalize messages and maintain a more meaningful connection with their audience.
The ability for brands to be verified offers an additional layer of trust for customers.
In addition, RCS Basic Messages allows businesses to collect advanced data that helps them optimize their campaigns. With message delivery and read flags, users can easily know when their messages have been read and if anything needs to be changed in the copy . The high read rate of SMS is comparable to what RCS can offer.
Branding also plays an important role in RCS. Each company can customize its company profile with a name and logo .
