Industry West’s SoHo store reservation page

[Aklima@444]

Industry West shared that their unique way of connecting with either loyal or low-funnel customers was by setting up a platform to schedule appointments at their brick-and-mortar furniture store in SoHo, Manhattan (when it was able to re-open). Letting their fans know that they were implementing this extra safety measure to allow for social distancing not only encouraged people to come shop with them, but also allowed for a more nurturing and personalized buying experience.





Another tip that came from our speakers was to embrace the buy phone number list customer service roles within your brand’s company. Chris Garcin noted, despite being one of the Founders of his quickly growing brand, that he recently spent a day as a customer service representative in order to gain more exposure to the kinds of support consumers need during these times. He has, in turn, been able to create better educational marketing experiences that consumers will find helpful right now.

Panel 3: Diversifying the Commerce Industry
This panel was moderated by Luxie’s Charles Cantrell, featuring speakers Melissa Obleada from HubSpot, Chauncey Twine from Briogeo, Ronny Sage from Shopping Gives, and Amanda Johnson from Mented.

You can find the recorded session here.

This panel discussed why the lack of diversity in the commerce industry is a problem and how companies can actively work to become more inclusive. One of the key topics that arose was diversity in leadership allowing brands to reach a wider audience. By including many different perspectives in decision making, brands are able to anticipate what offerings may attract a larger audience and how to adapt to broader needs.