If you’re struggling to find user-generated content, consider starting a hashtag campaign. By encouraging customers to tag you on social media and feature your products is a great way to spread the word as well as compile UGC in one place.
Apart from helping boost click-through and conversion rates, featuring user-generated content plays an important role in building a community around your brand. It creates a two-way street between you and your customers.
Email campaign from Fabletics showcasing user generated content in the form of customers' instagram posts featuring their products.
This example of user-generated content from Fabletics features their customers’ wearing their garments and doing yoga.
5. Connect with social media
Social media is another component of any effective email bahrain telephone number data marketing strategy. There are plenty of ways these two digital marketing channels can interact to help expand your brand’s reach.
e CTAs to your various social media in your email campaigns and newsletters.
Depending on the campaign, you may want to share the email content itself on social media. With Brevo’s email marketing platform, it’s easy to share campaigns across channels. All you have to do is click “share on social media” to get a shareable link. For more details, check out this Help Center article.
Brevo interface example - share email campaign on social media
Social media is also a great way to grow your email list. Once you create an email signup form, you can use the same “share on social media” function to distribute the form and grow your audience across channels.
Conversely, including links to your social media in a welcome email to new subscribers is a great way to introduce your audience to your various channels. Check out the example below.
Screenshot of email marketing strategy example from Glossier introducing customers to other marketing channels.
This welcome email from Glossier introduces customers to their other channels.
6. Write effective subject lines
Your subject line is the first thing your subscribers will see. Given that 35% of email subscribers open an email based solely on the subject line, if it’s not compelling, they won’t click through.
This is why it’s important to spend time on your subject lines – it can mean the difference between a lot of click throughs and none.
