Choosing the right images for a landing page is essential to capture the visitor’s attention and effectively communicate your brand’s message. In the digital environment, an image is not only worth a thousand words, but it can also be the key to successful conversions. In this article, we’ll show you how to choose the ideal images for a high-converting landing page on GreatPages.
The Importance of High-Quality Images on Landing Pages
Visual Impact and First Impression
Images are often the first thing a visitor notices on a landing page. Google research revealed that it takes 50 milliseconds to form a first impression. High-quality images not only grab attention phone number list quickly, but they also help to form a positive perception of your brand.
Contribution to Brand Narrative
Effective images instantly communicate who you are and what you offer, without the need for words. They are essential to telling your brand’s story and should align with the message you want to convey.
How to Choose Images for Your Landing Page
Define the Purpose of the Image
Complement the Content
The image you choose should complement and reinforce the message of the text. It should make sense within the overall context of the landing page and help reinforce the point you are trying to communicate.
Awaken Emotions
Choose images that evoke the emotions or feelings you want to associate with your brand. Images that provoke an emotional response are more likely to be remembered and can significantly increase conversion rates.
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