At the current stage, the advertiser must help the interested
Posted: Thu Mar 27, 2025 7:44 am
According to a survey by the international blogger marketplace IZEA , 29.5% of users first turn to YouTube to make a purchase decision, then Facebook (18.6%), Instagram (11.9%) when collecting information about a product. Undoubtedly, with the advent of social networks in our lives, the consumer's path becomes much more thorny and, of course, this must be taken into account to achieve high marketing results.
Promoting pharmaceuticals or medical products at this stage of the funnel is quite difficult - it is difficult to find relevant influencers with large coverage, and even those willing to review such gambling database vietnam specific products as medicines. But if you still manage to find a good partner in this matter, it is recommended to measure the campaign results by clicks on the site, using UTM tags, which will allow you to identify the click from a specific blogger.
Step 4. Action
Well, here we come to the most interesting part. Of course, target actions — purchases, orders — can occur at earlier stages, but if we are talking about the correct approach to evaluating results, then only when working through the first three stages of the funnel (not necessarily with the help of bloggers only) is it possible to predict purchases. When selecting bloggers, it is important to evaluate their accumulated experience in such mechanics, as well as the conversion rate Conversion Rate into the target action. In practice, pleasant surprises may occur: bloggers can surprise with their indicators even without experience of cooperation, but here you need to measure the cost of integration with the risks.
Promoting pharmaceuticals or medical products at this stage of the funnel is quite difficult - it is difficult to find relevant influencers with large coverage, and even those willing to review such gambling database vietnam specific products as medicines. But if you still manage to find a good partner in this matter, it is recommended to measure the campaign results by clicks on the site, using UTM tags, which will allow you to identify the click from a specific blogger.
Step 4. Action
Well, here we come to the most interesting part. Of course, target actions — purchases, orders — can occur at earlier stages, but if we are talking about the correct approach to evaluating results, then only when working through the first three stages of the funnel (not necessarily with the help of bloggers only) is it possible to predict purchases. When selecting bloggers, it is important to evaluate their accumulated experience in such mechanics, as well as the conversion rate Conversion Rate into the target action. In practice, pleasant surprises may occur: bloggers can surprise with their indicators even without experience of cooperation, but here you need to measure the cost of integration with the risks.