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Is there anyone else you think I should talk to?

Posted: Thu Mar 27, 2025 7:23 am
by surovy111
This type of question is very important in the context of cold calling; brush up on outbound calling techniques to ensure you don't sound pushy in your introduction.

Of course, in some situations, it’s a given that you’ll ask questions. For example, if the prospect has already filled out a form expressing interest and requesting time to talk. In that case, you might open with, “Could you tell me about your business?”

What needs to happen today to make this appointment worth your time?
Finding out exactly what your prospect is looking for is a great way to build rapport. Once you know what they expect from speaking with you, you can structure the meeting to ensure their time isn’t wasted. Rapport-building questions like this help establish a more personal connection.

Remember, even if you're following a call script for some points, you still want to personalize self employed data your approach where possible. You could also try: "I'd like to talk about X, Y, and Z, is there anything else you'd like to discuss in this meeting?"

What are your company's goals for the next [3, 6, or 12] months?
It’s good to know the company and what they’re trying to achieve. Then, you can put your solution in the context of how you can help the prospect achieve those goals.

How does your company evaluate new products or services before purchasing?
Before you dive into the specifics of your product or solution, try to evaluate what the usual decision-making process looks like. This way you know where you are and avoid wasting time.

A diagram illustrating key aspects of a project or service, including implementation, requirements, scalability, and compliance.
Image created by the author

You want to talk to the decision makers. However, there may be many people involved in decisions about new products and services. You may find yourself talking to someone who has little influence in the company; it is best to figure this out early.