Funnel formation for ecommerce
Posted: Thu Mar 27, 2025 6:37 am
Let's look at this niche using a fictional example of a cosmetics store to make it easier to understand the specifics:
Awareness step: Marina wants to please her mother and buy her a set of skin care cosmetics from a famous brand. Three days before the holiday, she goes to a store with cosmetic products.
Interest step: Marina saw a pop-up window gambling database mexico offering a bouquet of flowers as a gift to a beauty box with skincare products. She thought that her mother would really like the surprise, so she opened the catalog with motivation and began to choose suitable boxes.
The desire step: Marina knows what types of skin care products her mother likes, so she chooses the right products and adds them to her shopping cart in the online store.
Action stage: Marina places an order, makes payment and happily waits for the purchase to be delivered to the specified address.
This is a classic scheme that can be supplemented with intermediate steps, so-called microconversions.
Awareness step: Marina wants to please her mother and buy her a set of skin care cosmetics from a famous brand. Three days before the holiday, she goes to a store with cosmetic products.
Interest step: Marina saw a pop-up window gambling database mexico offering a bouquet of flowers as a gift to a beauty box with skincare products. She thought that her mother would really like the surprise, so she opened the catalog with motivation and began to choose suitable boxes.
The desire step: Marina knows what types of skin care products her mother likes, so she chooses the right products and adds them to her shopping cart in the online store.
Action stage: Marina places an order, makes payment and happily waits for the purchase to be delivered to the specified address.
This is a classic scheme that can be supplemented with intermediate steps, so-called microconversions.