The Science Behind a Smile
Posted: Thu Mar 27, 2025 6:09 am
Balance between text and images: The right combination of text and images is essential to ensure that the message is clear and the email is engaging. The ratio of text to images must be balanced; imbalances cause discomfort to the reader and the overall impression suffers. An email with too chinese overseas america database many images can quickly appear unprofessional, while too few graphics risks boring.
Test to avoid surprises: The use of images in email marketing, while powerful, introduces an element of variability in the final rendering, which can differ from device to device. Nowadays, with the vast majority of emails opened and read on smartphones and tablets, it is essential to ensure a flawless visual experience on every screen. To avoid surprises and ensure a flawless user experience, it is essential to run tests on multiple devices before the launch of the campaign.
Smiling and laughing are innate actions that play a fundamental role in our communication and well-being. Paul Ekman, a pioneer in the psychology of facial expressions, has dedicated years of study to this fascinating field, identifying 18 different types of smiles, which involve up to 15 facial muscles.
The “Happy Face Advantage”
Compared to other facial expressions, often associated with negative emotions, smiling has a huge evolutionary advantage: the human brain is predisposed to recognize and appreciate happy faces, as they suggest positivity, openness and availability for contact. This natural propensity towards happy expressions, known as the “happy face advantage,” has been widely demonstrated by numerous scientific studies.
Test to avoid surprises: The use of images in email marketing, while powerful, introduces an element of variability in the final rendering, which can differ from device to device. Nowadays, with the vast majority of emails opened and read on smartphones and tablets, it is essential to ensure a flawless visual experience on every screen. To avoid surprises and ensure a flawless user experience, it is essential to run tests on multiple devices before the launch of the campaign.
Smiling and laughing are innate actions that play a fundamental role in our communication and well-being. Paul Ekman, a pioneer in the psychology of facial expressions, has dedicated years of study to this fascinating field, identifying 18 different types of smiles, which involve up to 15 facial muscles.
The “Happy Face Advantage”
Compared to other facial expressions, often associated with negative emotions, smiling has a huge evolutionary advantage: the human brain is predisposed to recognize and appreciate happy faces, as they suggest positivity, openness and availability for contact. This natural propensity towards happy expressions, known as the “happy face advantage,” has been widely demonstrated by numerous scientific studies.