With an average use of more than 8 hours a day on the Internet, Mexicans spend more than 3 hours of their day on social media, according to the compilation made by Yi Min Shun (a prominent blogger in the Marketing area) about the Digital World in Mexico .
Source: Yiminshum.com The social media network Facebook continues to be key tips for beginning telemarketing in spain the platform with the greatest activity, closely followed by YouTube, and further down the list are Instagram, Twitter and Google+. Whatsapp, Messenger and Skype also have significant activity, and although they frequently appear in the top lists of those most used for socializing, they are still messaging and/or voice systems, so we will not take them into account for this analysis. Eighty-three million users in Mexico are active on Facebook every month . Of this number, more than 90% access it from a mobile phone, with the highest number being women's profiles, as well as users between 18 and 34 years old (age stated in the profile) who make the most use of the social network.
social media mexico
Source: Yiminshum.com Facebook is the preferred network of Mexicans, which is why the country is among the fifth with the most active users, and Mexico City is the fourth city in the world that uses this platform the most.
social networks mexico
Source: Xacata In turn, Instagram , Facebook's younger brother, continues to stand out among the most popular platforms, with some 20 million users in Mexico, where the concept of community and the display of audiovisual content predominate. It is well received by audiences of all ages and is above Twitter and Google+. Instagram continues to be very attractive for brands due to the connection they create with their audiences, the interactions and the reach of their advertisements. According to a report by the consulting firm ComScore , in 2017 Mexican brands gathered an average of 137,000 followers, representing an increase of 57% compared to the previous year. This is a good number that, when translated into sales, brings a significant profit. YouTube is booming with its vlogs that have created influencers and even celebrities. And it is a point of reference for consumers before making purchases. At the beginning of the year, YouTube Go arrived in Mexico, and with the options it offers to enjoy content offline and greater customization, it is expected that the use of this application will increase significantly, along with the popularity of the platform. Twitter continues to be the channel to express ideas, to announce news immediately, and even to engage in debates, and it is the favorite medium for politicians and even the president to make announcements. Forbes Mexico magazine published in December of last year that 2018 would be the best year for Twitter in Mexico, with the presidential elections and the World Cup in Russia being the drivers of the activity expected on the platform. Conversations will be essential, and they have already shown that they have a great impact on audience trends. That is why the declaration by the company's spokespersons for Latin America has not been long in coming, where they publicly committed to strengthening the platform against possible manipulation, and to ensure that the terms and conditions are met. Mexico represents one of the most important markets in Latin America for Twitter. Google+, although not the most popular, is used by different brands, as well as users who have found comfort in using this platform, mainly to create and participate in forums, and to communicate with other users on the network, either through hangouts or email. As a curious fact, Mexico is among the top 10 countries that use Google+ the most .
