The 3 tools that every Social Media Strategist must integrate into their strategy before 2019
Posted: Sat Dec 07, 2024 9:09 am
A good Social Media Strategist must have skills such as strategic thinking, creativity, analytical skills and be a good communicator, but above all, always be up to date and know how to make the most of all the resources at their disposal so that their brand appears in the consumer's mind before that of the competition.
That is why in today's article, we want to highlight three tools that, if you are not using them yet, you should consider integrating them into your digital strategy. But it is not enough to "do it for the sake of it." When we consider i spain consumer mobile number list ntegrating a new tool/action into the strategy, we must take into account factors such as:
What is the purpose of using this tool?
Will it help me reach/capture the attention of my target?
How will I measure the results of the action?
If we can answer these three questions, we already have the go-ahead to start thinking about what we can do with this tool and the best way to take advantage of it. But always with a long-term plan, because it is important that there is continuity and not a one-and-done approach , because it will make us look a bit sloppy and there will not be time to measure results. Sometimes before giving up everything for a poor publication, you have to be patient and try a little more to see the causes and if you can optimize the action.
Today we recommend that you consider how you can take advantage of these 3 digital marketing tools:
IGTV
Instagram's new video platform is making a lot of noise, not only because it has become a threat to YouTube due to the possibility of taking influencers' content to its territory, but because it opens up a huge range of possibilities for brands when it comes to communication, especially in terms of storytelling.
If you decide to include it in your strategy, think about what you want to talk about, what you can communicate that you can't through other channels, and how to make those 60 minutes something of value for your target audience.
LinkedIn Ads
Social media is becoming more and more saturated with ads, especially Facebook, Instagram, YouTube and Twitter, which is why brands are looking for other outlets for their ads. LinkedIn was seen as an advertising platform accessible to a few and with few customization possibilities, but the job search giant is getting its act together and is releasing new features to make the platform more intuitive and accessible for brands. The best thing is that it has very specific segmentation possibilities that will help you hit the target, especially if your business is B2B.
That is why in today's article, we want to highlight three tools that, if you are not using them yet, you should consider integrating them into your digital strategy. But it is not enough to "do it for the sake of it." When we consider i spain consumer mobile number list ntegrating a new tool/action into the strategy, we must take into account factors such as:
What is the purpose of using this tool?
Will it help me reach/capture the attention of my target?
How will I measure the results of the action?
If we can answer these three questions, we already have the go-ahead to start thinking about what we can do with this tool and the best way to take advantage of it. But always with a long-term plan, because it is important that there is continuity and not a one-and-done approach , because it will make us look a bit sloppy and there will not be time to measure results. Sometimes before giving up everything for a poor publication, you have to be patient and try a little more to see the causes and if you can optimize the action.
Today we recommend that you consider how you can take advantage of these 3 digital marketing tools:
IGTV
Instagram's new video platform is making a lot of noise, not only because it has become a threat to YouTube due to the possibility of taking influencers' content to its territory, but because it opens up a huge range of possibilities for brands when it comes to communication, especially in terms of storytelling.
If you decide to include it in your strategy, think about what you want to talk about, what you can communicate that you can't through other channels, and how to make those 60 minutes something of value for your target audience.
LinkedIn Ads
Social media is becoming more and more saturated with ads, especially Facebook, Instagram, YouTube and Twitter, which is why brands are looking for other outlets for their ads. LinkedIn was seen as an advertising platform accessible to a few and with few customization possibilities, but the job search giant is getting its act together and is releasing new features to make the platform more intuitive and accessible for brands. The best thing is that it has very specific segmentation possibilities that will help you hit the target, especially if your business is B2B.