4 reasons why content marketing matters for your hotel
Posted: Sat Dec 07, 2024 9:05 am
Noelia Olmedilla
Copy Specialized in Travel
December 15, 2016
Today, traveler expectations are changing. Simply “being there” as an accommodation is not enough to guarantee a booking. These buyers increasingly expect to be surprised. This means content marketers need to find creative and effective ways to engage with these potential guests.
Perhaps one way you can differentiate yourself from the competition is to develop long-lasting relationships with travel buyers that go beyond just booking, allowing you to spend your marketing budget more strategically and is a proven method of driving direct bookings.
You don’t need to wake up, you’re not dreaming. This is simply what a good content marketing strategy can offer your property. The hotel industry is ideal for using the power of germany email list content marketing to communicate your hotel’s story and amplify that story to travelers who may have never heard of your hotel or your destination, but may become a customer thanks to that unique story you’re telling.
You might think that your hotel doesn't have a story because you're a small property or a roadside inn. The truth is that every hotel has a story, no matter how big your property is, where you're located, or whether you're part of a brand or not, because every hotel has unique features and amenities.
Maybe you have the same type of pool, lobby, rooms, etc. as a hotel down the street. Does your chef create unique things? Is someone on your staff a budding writer or photographer? Every hotel has a few details that set it apart from the rest that you can highlight in your storytelling strategy.
Content marketing is useful for every hotel, especially for these 4 reasons:
Table of Contents [ Hide ]
1 1. Differentiate your hotel from your competition
2 2. Develop long-term relationships with your customers
3 3. Spend your marketing budget more wisely
4 4. Attract direct bookings
1. Differentiate your hotel from your competition
Don't want to lose bookings to the hotel down the street? Then you need to tell your hotel's story to travelers so they can see the difference between your hotel and the others.
Not only can it help you drive bookings, it can even help you raise prices. In fact, by telling a better online story and showcasing your hotel’s amenities through images, virtual tours, videos, and engaging text, Rupesh Patel, President and CEO of Zenique Hotels, was able to increase rates to $10-$20 per night because corporate travel managers saw the true value in the hotel. In essence, the story that differentiates his hotels from the competition justified the price.
2. Develop long-term relationships with your customers
First dates are exciting, but getting down on one knee and putting a ring on it is much more memorable. Think about content the same way. By consistently creating content that your guests care about, you're giving them a reason to come back for more. This translates into a long-lasting relationship with your brand.
Travel shoppers will get the information they are looking for, and if you don't give it to them, they will get it somewhere else. As we said before, they can close that online ad, change TV channels, unsubscribe from incessant communications, but they will pay more attention if you show them that you care about them and that you are not just there for a one-time sale.
Copy Specialized in Travel
December 15, 2016
Today, traveler expectations are changing. Simply “being there” as an accommodation is not enough to guarantee a booking. These buyers increasingly expect to be surprised. This means content marketers need to find creative and effective ways to engage with these potential guests.
Perhaps one way you can differentiate yourself from the competition is to develop long-lasting relationships with travel buyers that go beyond just booking, allowing you to spend your marketing budget more strategically and is a proven method of driving direct bookings.
You don’t need to wake up, you’re not dreaming. This is simply what a good content marketing strategy can offer your property. The hotel industry is ideal for using the power of germany email list content marketing to communicate your hotel’s story and amplify that story to travelers who may have never heard of your hotel or your destination, but may become a customer thanks to that unique story you’re telling.
You might think that your hotel doesn't have a story because you're a small property or a roadside inn. The truth is that every hotel has a story, no matter how big your property is, where you're located, or whether you're part of a brand or not, because every hotel has unique features and amenities.
Maybe you have the same type of pool, lobby, rooms, etc. as a hotel down the street. Does your chef create unique things? Is someone on your staff a budding writer or photographer? Every hotel has a few details that set it apart from the rest that you can highlight in your storytelling strategy.
Content marketing is useful for every hotel, especially for these 4 reasons:
Table of Contents [ Hide ]
1 1. Differentiate your hotel from your competition
2 2. Develop long-term relationships with your customers
3 3. Spend your marketing budget more wisely
4 4. Attract direct bookings
1. Differentiate your hotel from your competition
Don't want to lose bookings to the hotel down the street? Then you need to tell your hotel's story to travelers so they can see the difference between your hotel and the others.
Not only can it help you drive bookings, it can even help you raise prices. In fact, by telling a better online story and showcasing your hotel’s amenities through images, virtual tours, videos, and engaging text, Rupesh Patel, President and CEO of Zenique Hotels, was able to increase rates to $10-$20 per night because corporate travel managers saw the true value in the hotel. In essence, the story that differentiates his hotels from the competition justified the price.
2. Develop long-term relationships with your customers
First dates are exciting, but getting down on one knee and putting a ring on it is much more memorable. Think about content the same way. By consistently creating content that your guests care about, you're giving them a reason to come back for more. This translates into a long-lasting relationship with your brand.
Travel shoppers will get the information they are looking for, and if you don't give it to them, they will get it somewhere else. As we said before, they can close that online ad, change TV channels, unsubscribe from incessant communications, but they will pay more attention if you show them that you care about them and that you are not just there for a one-time sale.