How to include gifs in your digital marketing strategy
Posted: Sat Dec 07, 2024 9:03 am
If there is a content format that has been gaining ground in recent years, it is the gif. Curiously, it is not a new thing. In fact, this small animation was created in 1987, but it is now that it is enjoying great popularity.
Today, it is a constant in instant messaging conversations, in digital media and on social networks. Its success comes from its extreme simplicity; after all, it is nothing more than a series of frames that make up an animation of a few seconds. Therefore, we are faced with a very simple but visually very powerful format , endowed with a great narrative and that adapts like a glove to many digital platforms.
Why should you integrate them into your digital strategy?
Gifs are an excellent way to connect with your audience in a more direct and spain phone number list personal way. The lack of text makes consumers much more receptive, creating a more casual conversation with them. And, as we have indicated previously, their simplicity helps their creation and therefore their extension and viralization.
How to integrate them into your digital strategy?
However, just because they are on everyone's lips doesn't mean you should use them without a well-thought-out and defined strategy. Below we detail some tips so you can adapt them to your communication effectively.
In Email Marketing Campaigns
Email marketing is a channel that is characterized by having brief textual content, so the visual factor is an essential resource. Companies use images to capture the attention of users. In this context, gifs can help us stand out from the competition.
Some examples of their inclusion in a newsletter range from showing a new product or a tutorial, to highlighting promotions or offers or even making more eye-catching calls to action.
Generally speaking, gifs don't weigh much, but it is still a good idea to check before sending any email.
In blogs and web pages
The inclusion of gifs in the blogging world also has a place. They can be integrated both within a blog entry and as part of a banner or as a way of highlighting seasonal products or those on sale.
On social media
Today, more than ever, the goal of any brand on social media is to create original, unique and relevant content. In other words, Facebook and other networks want to classify our content as sufficiently interesting for users. Brands often use gifs to stand out in their followers' timelines, especially when they want to communicate in a comical or slightly more humorous way.
They are also a good resource to use in social ad campaigns, as they connect with users and capture attention more quickly. Although Facebook Ads does not allow you to create gifs directly, it does allow you to upload the format already created previously.
Today, it is a constant in instant messaging conversations, in digital media and on social networks. Its success comes from its extreme simplicity; after all, it is nothing more than a series of frames that make up an animation of a few seconds. Therefore, we are faced with a very simple but visually very powerful format , endowed with a great narrative and that adapts like a glove to many digital platforms.
Why should you integrate them into your digital strategy?
Gifs are an excellent way to connect with your audience in a more direct and spain phone number list personal way. The lack of text makes consumers much more receptive, creating a more casual conversation with them. And, as we have indicated previously, their simplicity helps their creation and therefore their extension and viralization.
How to integrate them into your digital strategy?
However, just because they are on everyone's lips doesn't mean you should use them without a well-thought-out and defined strategy. Below we detail some tips so you can adapt them to your communication effectively.
In Email Marketing Campaigns
Email marketing is a channel that is characterized by having brief textual content, so the visual factor is an essential resource. Companies use images to capture the attention of users. In this context, gifs can help us stand out from the competition.
Some examples of their inclusion in a newsletter range from showing a new product or a tutorial, to highlighting promotions or offers or even making more eye-catching calls to action.
Generally speaking, gifs don't weigh much, but it is still a good idea to check before sending any email.
In blogs and web pages
The inclusion of gifs in the blogging world also has a place. They can be integrated both within a blog entry and as part of a banner or as a way of highlighting seasonal products or those on sale.
On social media
Today, more than ever, the goal of any brand on social media is to create original, unique and relevant content. In other words, Facebook and other networks want to classify our content as sufficiently interesting for users. Brands often use gifs to stand out in their followers' timelines, especially when they want to communicate in a comical or slightly more humorous way.
They are also a good resource to use in social ad campaigns, as they connect with users and capture attention more quickly. Although Facebook Ads does not allow you to create gifs directly, it does allow you to upload the format already created previously.