Email marketing not delivering results? Find out why
Posted: Sat Dec 07, 2024 9:00 am
Many brands launch an email marketing campaign that doesn't produce results and they don't know how to change the situation. Although this discipline is one of those that achieves the best results, the truth is that it is necessary to build an appropriate strategy to achieve them.
Email marketing is a very useful online tool when it comes to attracting and retaining your customers . But it is important to know and master at least the basic factors for it to be successful. Because, sometimes, it is not that simple. And if it is not done well, that is when you find that email marketing does not give results.
How can you modify your campaigns if they don't achieve the objectives you set? The main thing is to constantly measure your efforts. If you don't set indicators and associated metrics, it will be difficult to discover which email marketing campaign is not working. On the other hand, if you measure properly, you will begin to know the key points that you should take into account.
TABLE OF CONTENTS
Why aren't your email campaigns working?
Measuring campaigns to detect errors and problems
The problem of falling moldova email list into the spam folder
Loss of engagement
Relevant and personalized content is vital
Set goals to achieve
Tips for getting the best results with email marketing
1.- Work on the subject line
2.- Connect with your email recipients
3.- Plan your shipments
Why aren't your email campaigns working?
Email not delivering results: design issue
If you find yourself with an email marketing campaign that is not working, it is because there is something that needs to be reviewed, resized, changed or even eliminated. And that is what you need to know: what is not working properly.
The first question you need to answer , however, is whether this is a one-off situation or, as is often the case, a recurring situation. In the first case, it may simply be because the creativity did not work or because it was not the right time to send it.
It is important to understand that not all messages generate immediate and resounding success. There are messages that may be of less interest to your contacts, it all depends on the subject. In any case, if it is a one-off problem, it is most likely related to the content .
Measuring campaigns to detect errors and problems
Spam in email marketing
However, if you don't get results over time, the problem is bigger. It's no longer a single email marketing campaign that doesn't deliver results. It's all your messages that fail to attract subscribers from your database .
To find out if this is the case, you need to rely on metrics. These indicators give you information to check the results of your efforts. Email marketing that doesn't work has various causes, and can be due to one-off network problems or inconveniences with the ISP . When there are mass email sends, it is very possible that we will have worse results due to all the bounces that will occur.
Although it is rare, email marketing that does not work can be affected by domain disappearances. If you have many contacts belonging to a domain, and it disappears or is deregistered, it will also affect your email marketing campaigns.
Another thing to consider is when you add a large volume of new contacts to those already in the database. If they have not been checked or if they do not work, they can cause problems. This will harm the current sending and potentially the sending reputation . In this case, it may work to do segmented sending.
The problem of falling into the spam folder
It's good to keep in mind that there are more causes that lead to an email marketing campaign that doesn't yield results, and because of not being meticulous, they are sometimes not corrected. For example, when there are complaints about emails being spam, you need to pay attention. Piling up complaints in your email messages is counterproductive. And if you don't address the problem promptly, it will make it more difficult to resolve.
Spam complaints arise for a number of reasons, including having a poor subscriber acquisition strategy or sending too many emails that are of little interest to customers. This brings us to an issue that can never be overemphasized: the need to implement a good strategy for interesting content.
One of the most important steps is to clean up your contact list . You cannot make the mistake of overwhelming them with a bombardment of emails, because according to studies on the subject, the vast majority of subscribers want companies to send them emails less frequently.
Because of this, communication with the client is vital, but without going overboard because, otherwise, what can be achieved is that they unsubscribe from the list when the email is sent.
Email marketing is a very useful online tool when it comes to attracting and retaining your customers . But it is important to know and master at least the basic factors for it to be successful. Because, sometimes, it is not that simple. And if it is not done well, that is when you find that email marketing does not give results.
How can you modify your campaigns if they don't achieve the objectives you set? The main thing is to constantly measure your efforts. If you don't set indicators and associated metrics, it will be difficult to discover which email marketing campaign is not working. On the other hand, if you measure properly, you will begin to know the key points that you should take into account.
TABLE OF CONTENTS
Why aren't your email campaigns working?
Measuring campaigns to detect errors and problems
The problem of falling moldova email list into the spam folder
Loss of engagement
Relevant and personalized content is vital
Set goals to achieve
Tips for getting the best results with email marketing
1.- Work on the subject line
2.- Connect with your email recipients
3.- Plan your shipments
Why aren't your email campaigns working?
Email not delivering results: design issue
If you find yourself with an email marketing campaign that is not working, it is because there is something that needs to be reviewed, resized, changed or even eliminated. And that is what you need to know: what is not working properly.
The first question you need to answer , however, is whether this is a one-off situation or, as is often the case, a recurring situation. In the first case, it may simply be because the creativity did not work or because it was not the right time to send it.
It is important to understand that not all messages generate immediate and resounding success. There are messages that may be of less interest to your contacts, it all depends on the subject. In any case, if it is a one-off problem, it is most likely related to the content .
Measuring campaigns to detect errors and problems
Spam in email marketing
However, if you don't get results over time, the problem is bigger. It's no longer a single email marketing campaign that doesn't deliver results. It's all your messages that fail to attract subscribers from your database .
To find out if this is the case, you need to rely on metrics. These indicators give you information to check the results of your efforts. Email marketing that doesn't work has various causes, and can be due to one-off network problems or inconveniences with the ISP . When there are mass email sends, it is very possible that we will have worse results due to all the bounces that will occur.
Although it is rare, email marketing that does not work can be affected by domain disappearances. If you have many contacts belonging to a domain, and it disappears or is deregistered, it will also affect your email marketing campaigns.
Another thing to consider is when you add a large volume of new contacts to those already in the database. If they have not been checked or if they do not work, they can cause problems. This will harm the current sending and potentially the sending reputation . In this case, it may work to do segmented sending.
The problem of falling into the spam folder
It's good to keep in mind that there are more causes that lead to an email marketing campaign that doesn't yield results, and because of not being meticulous, they are sometimes not corrected. For example, when there are complaints about emails being spam, you need to pay attention. Piling up complaints in your email messages is counterproductive. And if you don't address the problem promptly, it will make it more difficult to resolve.
Spam complaints arise for a number of reasons, including having a poor subscriber acquisition strategy or sending too many emails that are of little interest to customers. This brings us to an issue that can never be overemphasized: the need to implement a good strategy for interesting content.
One of the most important steps is to clean up your contact list . You cannot make the mistake of overwhelming them with a bombardment of emails, because according to studies on the subject, the vast majority of subscribers want companies to send them emails less frequently.
Because of this, communication with the client is vital, but without going overboard because, otherwise, what can be achieved is that they unsubscribe from the list when the email is sent.