With this in mind, there are a number of data that must be included in the different sections of the marketing plan and that will help the manager to structure the different actions proposed in it:
A description of the demographic profile of the mall's visitors , which will help determine the best channel to communicate with them, and thus attract their interest and generate more visits.
A summary of the shopping centre's traffic patterns during the week and throughout the year, in order to establish the ideal time to launch a specific campaign or action.
A list of the shopping centres, parks or areas that are the direct competitors of the shopping centre, since knowing our competitors will help us to know where we stand in relation to them.
A list of the different establishments in the list of croatia consumer email shopping centre , taking into account their speciality: fashion, restaurants, leisure... In this way, specific actions can be proposed for each one within the marketing plan.
A list of seasonal holidays that may affect footfall at the mall. Visitor numbers will vary greatly depending on the time of year, so it is important to take this into account when planning the various campaigns that will be carried out throughout the year.
A summary of planned renovations at the shopping centre during the year that could impact footfall and tenant use of the facilities.
The different marketing tools used : websites, email marketing, social networks… It is essential to carry out an analysis of them to understand how they work and what they can contribute.
With all this information, a manager now has enough material to come up with a complete, structured and, most importantly, useful marketing plan to carry out his or her work. A shopping centre with a strong marketing plan will see its benefits in many ways, such as fewer empty premises, an increase in footfall to the centre and an increase in its sales.
If you are a shopping centre manager and you don't know where to start when it comes to creating a marketing plan, at Bannister Global we can help you. We are experts in communication and marketing for shopping centres , so we can give you a hand in this and other aspects of your day-to-day work.
